A Peoples History Essay Example for Free

A Peoples History Essay ZINN QUESTIONS – A People’s History of the United States by Howard Zinn Chapter 1 – Columbus, the Indians and Human Progress http://www.historyisaweapon.com/zinnapeopleshistory.html 1. According to Zinn, what is his main purpose for writing A People’s History of the United States? 2. What is Zinn’s thesis for pages 1-11? 3. According to Zinn, how is Columbus portrayed in traditional history books? 4. Why does Zinn dispute Henry Kissinger’s statement: History is the memory of states? 5. What is Zinn’s basic criticism of historian Samuel Eliot Morison’s book, Christopher Columbus, Mariner? 6. What major issues does Bartolome de las Casas bring up regarding Spanish expeditions in the Caribbean? 7. Identify one early and one subsequent motive that drove Columbus to oppress indigenous peoples. 8. What was the ultimate fate of the Arawak Indians? 9. What was the significance of Quetzalcoatl? 10. Compare the strategies and motives underlying the conquest of the Aztecs by Cortez and the conquest of the Incas by Pizzaro. 11. What were the major causes of war between the Powhatans and the English settlers? 12. Discuss the significance of Powhatan’s statement, Why will you take by force what you may have quietly by love? 13. Explain Governor John Winthrop’s legal and biblical justification for seizing Indian land. 14. Explain the main tactic of warfare used by the English against the Indians. 15. According to Roger Williams, how did the English usually justify their attacks on the Indians? 16. What ultimately happened to the estimated 10 million Indians living in North America at the time of Columbus’ arrival? 17. Evaluate the statement: If there are sacrifices to be made for human progress, is it not essential to hold to the principle that those to be sacrificed must make the decision themselves? 18. How does Zinn attempt to prove that the Indians were not inferior? Provide examples.

Hewlett Packard: Strategic Human Resource Management (SHRM)

Hewlett Packard: Strategic Human Resource Management (SHRM) Consider an organization you are familiar with and with reference to associated theory and practice critically asses the approach that is taken to strategic HRM. Evaluate the extent to which the approach has contributed to the organizational effectiveness. EXECUTIVE SUMMARY (ABSTRACT) The report focuses on critically evaluating how Hewlett Packard has been using the variables of Human resource management such as training and development, performance management in order to bring all the employees from a diverse cultural background, with different personality traits to work efficiently and effectively towards achievement of the organisational objectives HP, a giant in IT industry catering to the hardware as well as software needs of the individual customers and businesses, was started in the year 1939 by Bill Hewlett and Dave Packard and currently employs over 300,000 people The report delineates how HP has been supporting equal opportunities for people from different ethnic backgrounds by recruiting people without any bias towards any particular ethnic group. The report also states the role of performance management within HP i.e. activities which ensure that the organizational goals are met on time and with minimizing resource usage. The report even talks about the resource facilities and working environment provided to the employees, i.e. employee relations at HP. Further the role of training and development in polishing the skills of the individual employees and making them become a part of the HP team is stated along with how the employees are trained to inculcate the necessary skills required for the job. TERMS OF REFERENCE/ STATEMENT OF PURPOSE The following assignment is compiled so as to become familiar with the main theories in the field of strategic human resource management. During preparation it intended to gain knowledge of the evolving role of strategic human resource management in the current world scenario, performance appraisal and its function in performance management system, administration and formulation of compensation and benefit programs, significance of development of human resource (development and training) at every level for employees and opportunity for management provided by employee diversity. The study undertaken requires expertise in research of the subject but due to limitations of the words for the assignment covering all the HR policies is next to impossible; my objectives were to study the key processes and policies for which the company provides vital information. INTRODUCTION Storey (1989) defined HRM as Set of interrelated policies with an ideological and philosophical underpinning. Storey (1995) defines HRM as a distinctive approach to employment management which seeks to achieve competitive advantage through the strategic deployment of a highly committed and capable workforce, using an array of cultural, structural and personnel techniques. HP was started in 1939 by Bill Hewlett and Dave Packard. In 2010, fortune 500 ranking hp was placed at number 10. Its headquarters are located in Palo Alto California. HP has 304,000 employees. The company makes use of participative decision making management system in their company giving them an edge in the industry (HP website). The results of this investment can be seen in the two awards received by HP from the American society for Training and Development for inventiveness of its leadership development programs. Furthermore, Hay group recognized HP as one of the best company in the world for leadership development. (reference) To emerge as a complete technology company which offers an inclusive set of solutions all through the value chain, HP is practicing an inorganic strategy (Data monitor 2010). They cater to almost everyone ranging from individual customers, medium sized business and large corporations which include health, education and government sector. The company deals in a wide range of products, from portable devices to supercomputers, from computing to home printing. It has also sought a level of inorganic growth too, through its merger with Compaq in 2002 with an aim of providing excellent IT solutions. Consequently, HP today caters to over a billion customers in 170 countries (Data monitor 2010). CORE POLICIES AT HP DIVERSITY AT HP Smart organizations identify the need for swift action and are prepared and eager to disperse resources for management of diversity in the workplace. Workforce diversity can be defined as the differences between individuals in a company. Diversity includes gender, race age, education, background etc Diversity takes into account how individuals perceive others and how they perceive themselves. Their interactions are affected by these perceptions. Organizations diversity agenda is expected to increase in the future as we are moving into a more and more globalized setup. (reference) In The Future of Diversity and the Work Ahead of Us, Harris Sussman says, Diversity is about our relatedness, our connectedness, our interactions, where the lines cross. Diversity is many things a bridge between organizational life and the reality of peoples lives, building corporate capability, the framework for interrelationships between people, a learning exchange, a strategic lens on the world. The benefits of diversity include greater competitiveness through higher adaptability, poising it for success. Organizations embracing diversity are able to offer a wider variety of solutions to different issues. Services to customers are easily provided by organizations employing a diverse collection of experience and skills (e.g. culture, language etc), offering the wealth of varying points of view. A large number of experiences and ideas can be accumulated by employing a diverse workforce which comfortably communicates viewpoints. The organization can use these to form strategies and cater to customers effectively. Some of the challenges of workforce diversity are the organizations ability to successfully implement diversity agenda, which requires openness, transparent communication and sensitization of the existing staff. (reference) A diversity of age, culture, potential, ethnicity amongst the labor force encourages innovation and creativeness. It is believed at HP diversity is the solution to understand the principles and demographics of the consumers and is fundamental in drawing and holding on to the finest employees. (reference) HP supports diversity in the following ways: Hiring of different collection of people and crafting them as leaders. Constructing a comprehensive work atmosphere. Supporting employees in navigation of their work and private commitments while complying with the business requirements of HP. Policies A comprehensive work atmosphere is encouraged by HP diversity policies. Respect, courtesy and dignity is required by every employee while treating others. Discrimination founded on attributes such as age, race, ethnicity, sex or disability is not accepted under any circumstances. Employees are persuaded to speak up and it is possible for them all over the world to report harassment or bias through the 24 hour anonymous helpline. HP approach Efforts by HP include expansion of its labour force by hiring best in class varied talent and implanting diversity in all major diversity in all major development processes and supporting main growth programs for career development and professional escalation. Gender diversity is calculated and kept in check by HP globally and ethnic diversity in its united nations labour force. For details over the previous 5 years see table: Executive diversity Minorities comprised 17.3% in contrast with 12.9 % in 2008. In the year 2009 17% of HPs topmost executives in U.S. were women in contrast to 17.2% in 2008. HPs activities in the year 2009 were: Partnership with diversity associations: HP supplied grant and products for cause of cause of underrepresentation of minorities in business positions which is addressed by management leadership for tomorrow. Drawing a extensive range of human resource: 3000 women from extensive range of professions and businesses are brought together by the annual conference that is held in Boston. Employee resource groups: workers with familiar interests and backgrounds are brought together by HPs ERGs. Opportunities for internal development: celebrations of womens international day in India. For talented omen, a series of virtual leadership was conducted in EMEA. PERFORMANCE MANAGEMENT SYSTEMS There is nothing new about the idea that company and employee performance should be improved by appraisals. Today managers are way more serious about the process- of training workers, rewarding and appraising them and forming goals. The whole incorporated process is called PERFORMANCE MANAGEMENT. Performance management may be defined as a process that unites goal setting, performance appraisal and development into a single, common system whose aim is to ensure that the employees performance is supporting the companys strategic aims (dessler and varkkey 2010). Setting of standards, training of workers, feedback and appraisals related to performance and contribution to achievement of organizational goals is explicitly measured by performance management. Performance management therefore never just means meeting with a subordinate once or twice a year to review his/her performance it means setting goals that make sense in terms of the companys strategic aims. It means regular interaction to make sure there is continous growth in workers performance. It also takes into account and makes sure that the worker has the correct training to perform the job (hrm book pg 338). (reference) According to Goel 2008 manpower management is the most crucial job because managing people is the heart and essence of being a manager. Personnel management is concerned with any activity relating to the human element or relations in the organisation. Work life programs offered by HP Employees at HP have the benefit of various work life choices offered to them. HP offers: Flex time: altering the commencement and end of work, but working normal 8 hour a day. Part time: temporarily or continuously working for less hours, part time employees account about 2%. The requirements of aging workforce are met with the help of this program. Tele work: 28% of employee t HP work full time from home. Flex work: mainly working in hp offices but occasionally from home. Whilst improving employee productivity the cost of HPs real estate has been reduced with the help of these arrangements. Employee engagement Open, honest exchange of ideas and continuous communication is what HPs culture is based upon. This helps HPs workers understand their contribution to companys overall success and also gives the company chance to consider their input for various decisions. Recognition programs At HP employees are kept motivated and engaged by recognizing them for their contribution. Recognition @HP was conducted in 2009 to identify workers at HP for their qualities. Day to day non monetary recognition is stressed by the program. Retiree engagement HP has about 79000 retirees who are ambassadors of HP and the company keeps them connected and up to date. Retirees at HP connect through various social media. The retirees can also join HP alumni association which has worldwide members registered which account 17000 in numbers. The Employment Relationship A prerequisite for success in the organization is the maintenance of good employee relations. For high productivity and satisfaction, strong employee relations are needed. Employee relations are concerned with evading and resolving problems amongst individuals which occur due to the work situation. Safe and healthy work environment, incentives for motivation, useful communication and commitment of employees determines good employee relations. It is believed by many people that employee relations are about considering the larger picture and assisting the organization to take required action. (reference) HP considers its employees vital to its success. Innovation of products, management of supply chain and the connection with the customers and partners at HP is driven by the talent expertise and skills of the employees. According to HP its competitive advantage lies in retaining and hiring the finest people. For employees to grow, HP attempts to create a helpful and inspiring work environment. HPs policies are applicable globally and show companys commitment to just treatment of workers. (reference) HP complies with local laws but companys own policies demand much more: Best work environment: policy describes the principles of personal conduct that are expected by the workers to add to an optimistic, dynamic work experience. Open door policy: Portrays HPs promise to open communication and a place of work where everyone is heard. Human rights and labour policy: commends HP to just treatment of all workers. Management and compliance Upholding environmental health and safety is a key goal of HPs. Safety of products and services is the main aim and it is also made sure that the workers can perform without injury at the premises. HPs minimum obligation for EHS is legal compliance. The processes needed to abide by are made sure by HPs EHS management system. Any allegation is thoroughly investigated and proper action is taken to avoid any recurrence. All operations related to manufacturing at HP are certified to ISO 14001. EHS systems are introduced to recently acquired companies to make sure that EHS objectives carry on to be fulfilled as the company grows. (reference) Employee feedback The employees are asked for feedback by voice of the workforce conducted annually and also though pulse surveys on explicit issues. There were various surveys conducted during 2009 including: Onboard and monthly transition experience surveys. Enterprise business quarterly pulse survey. Hr manager communication survey EDS integration survey Voice of the workforce survey Around 90,000 workers in 2009 participated in voice of the workers survey. Privacy of the respondents is strictly protected and the survey was available over the internet in 25 languages. (reference) TRAINING AND DEVELOPMENT at HP Training The process through which people acquire abilities to accomplish organizational objectives is known as training. It includes planned activities for specific learning to develop workers performance at work. (reference) Development According to Drucker (1977), the one contribution a manager is uniquely expected to make is to give others vision and ability to perform. A basic operation in the work of the manager is to develop people and to direct, motivate and train subordinates. Stern argues that staff training and development have become matters of vital strategic importance. Importance of training and development (reference) There are various reasons for an organization to conduct training and development programs. Some of them are: Helps to avoid managerial obsolescence Manage change due to acquisitions and mergers. Also helps in coping up with technological and diversity changes in the organization Higher employee morale and increase in job satisfaction. Elevated motivation among employees Financial gain through higher efficiency in process and innovation in products and strategies is increased. Developing leadership at HP Since HP recognizes excellence as a key driver of its business success, HP significantly invests in leadership development. Dedicated to this mission, global talent consists of 3 firmly integrated organizations. (reference) Employee relations at HP The evaluation of data and insights to spot high potential leaders in the company and underlining of areas where additional learning resources may be needed are provided by the dedicated talent management team at HP. Designing of HPs major corporate wide leadership is crafted by executive and leadership organization. Learning by doing is emphasized by almost all of HPs leadership development programs. E.g.: Projects providing major business impact are frequently powered by HP. Learning experiences offered by these projects are not like the classroom experience. HPs leadership programs are offered training and development support by more than 500 executives in a classic year. To get used to dynamic business conditions the curriculum of leadership is frequently revised. Leadership programs at HP are divided into 3 categories: Choosing those at a particular level or creating career transitions through foundational programs is emphasized. Leadership standards of HP and definition of expectations by HP leaders is carried out by skill based programs at HP. For employees with elevated potential for development there ate select talent development programs. With leadership development central portal, HP offers leadership knowledge. This is offered by podcasts, internet courses and quick tips. Green advocates training program Participation in this program is encouraged by HP in Canada. This program provides knowledge and allows workers to develop into ambassadors of HPs environment projects. (reference) Eco solutions advocate program Through this program HP teaches its workers about environmental issues and companys dedication to sustainability of the environment. It also offers workers the resources they require to communicate with consumers about HPs solutions. (reference) People Development HPs approach is based on interior and exterior benchmarking, HP uses an incorporated development framework for its employees. The structure employs range of tools to help workers plan the next step in their career. HPs developmental plans are divided in a 70/20/10 breakup. 70% of the plans are of the main concern. They include job rotations, special reports and cross functional team experiences. With hands on experience the workers are encouraged to develop their capabilities. Focus of about 20% of the programs is relationship based education. This is done through coaching and mentoring. Rest of the 10% of HPs programs are provided through formal learning, interactive online resources etc. (reference) HPs learning programs take the benefit of technology. About 83% of HPs training lessons are conveyed through video conference or the web. Wherever there is a geographic focus of members HP uses face to face training. It has been acknowledged by hp that technology- based training provides major benefits: wider reach and saving huge amounts of money on travel whilst reducing related greenhouse gas release. It also allows employee access at the correct times and place, and also improves knowledge and retention. Training at HP is complimented as employees are also encouraged in following external educational prospects. (reference) Summary The human element of business and partners with every business is driven by human resource at HP to make sure that employee planning strategy is associated to convey the business objectives. The leadership team at HP works together with groups of business to make sure the company has the correct people, with accurate skills, in the correct job etc. The company is escalating its ability to develop by explaining strategic employee plans, support of acquisitions and mergers, providing cost efficient infrastructure in growing markets. To stay in front of the competitive pressure, HP optimizes every element of its operating strategy- to increase revenue, be efficient, making smart investments. Even though the recent financial downturn of 2008 has had sever impacts in the IT industry, HPs earnings per share has risen continuously from 2008 till 2010 Good business results are indicative of great human resource which has driven performance On account of increasing globalisation, HP considers diversity as a major driver of innovation, invention and creativity. A diverse workforce differentiates the company and it is also vital for the company to relate and serve customers worldwide. At HP it is believed that people are motivated to do their best with a culture that respects differences. The company crafts an attitude in its employees, allowing them to think intentionally about diversity and its insertion in the companys activities. It does so by knitting diversity into the fabric of the company. As a MNC, HP has had to prioritize this so that they are more efficient across different markets, understand local needs. As far as performance management is concerned HP has a goal directed approach and has formulated a process to evaluate the manpower resource and their enhancement in terms of careers and work life balance is commendable. HP has a relationship oriented view to managing performance rather than a hierarchical top down approach. This approach has proved to be very concrete in terms of setting targets/achieving outcomes. The most striking feature of HP is its emphasis on leadership development. It is held as a company that has some of the best leaders in the business which is only because they invest time, effort and resources into making this possible. As the company becomes more global, it is important that they keep this emphasis. To broaden its reach to its employees all over the world, it provides training through video based sessions, which also ends up having a positive cost saving and reducing environmental impact by eliminating the need to travel (hence reducing greenhouse gases). Therefore it seems that training and development at HP pays attention upon interrelation of the companys goals and objectives with that of workers. HP maintains employee relations wherever it has its operations without showing any disparity or bias with respect to ethnicity or cultural background in true terms it is a global company. The company monitors compliance with its policies principally through employee engagement surveys. This enquires questions on prejudice and diversity. It also assesses employees understanding of companys approach to these issues. HP does not tolerate discrimination. It deals with this issue through stout polices that are accessible to all employees. HP has worked towards ensuring excellent work-life balance through various options provided to its employees. These programs have helped in improving employee productivity and therefore higher efficiency towards achieving organisational goals With regard to workplace safety since HP is an IT company therefore is requirement to work in potentially dangerous settings (assembling products, hardware etc), hence HP has been committed to fostering the best health and safety norms and always keeping themselves up to date with changes in health safety standards. Since the employees are assured of their safety the employees productivity to work has gone up leading to higher and more efficient production. RECOMMENDATIONS At HP the same performance appraisal standard is used overseas which they use in their headquarters. The external aspects that may affect performance in the international scenario were not considered while designing the performance appraisal criteria and has hence led to a number of problems. Therefore HP needs to formulate a new standard for evaluation according to the situation. To prepare workers to work on an international platform HP can provide linguistic training. This training requires not only learning of the language of the country in perspective, but it also requires learning of how customers think and react. Inclusion of higher level of responsibilities by expanding the job and access to important meetings should be facilitated to improve employee relations. Furthermore HP can assign employees to lead teams and projects and increase time spending between the employee and the boss. Focusing on service training can help workers expand knowledge of managing customers. Disagreement and conflicts can be prevented through transparent appraisals systems. Educating employees and improved training for rating Performance in the subsidiaries of the company is affected at times due to insufficient training and education of various related factors like interaction, culture, business and social information. By alerting managers about errors in judgment, it can be made possible to spot them before hand and prevent them. Clear cut performance in dimensions will help in reducing errors related to rating. Confusion and uncertainty circling the process can be avoided if the companys purpose for appraisals is clearly stated. CONCLUSION HP is committed to developing a high performance culture where the employees can grow. To enhance its value proposition for its employees, HP has been formulating plans to support development of people with a lot of firmness and discipline. Talent management was driven deeper into the company and creation of strategic employee planning was done by a total redesign of companys leadership programs. HP has effectively and efficiently: Excelled in transformation of business and planning of workforce. Motivated people and developed leadership. Maximized employee engagement and built a high performance culture. Promoted areas such as development of career, performance management, development of management of leadership. In both theory and practice HP has some of the best human resource management policies. The company has won awards for its diverse and innovative human resource systems. It is assessed that even though HP followed some of the best human resource policies, the recession had a major impact on the organizations employees. Dissatisfaction was caused among the employees due to the layoff and caused fear among employees for the loss of their job. It is therefore implicit that even some of the best human resource policies may not turn out to be satisfactory. It is hence implied that even though the organization includes some of the finest human resource practices the psychological aspect of humans are still erratic to rejection and acceptance hence making human resource practices should be made subjective to change. BIBLIOGRAPHY http://www.cipd.co.uk/subjects/empreltns/general/emprelsovr.htm http://www.managementstudyguide.com/employee-relations.htm http://www.cipd.co.uk/NR/rdonlyres/B39AFC72-25BD-4C10-B1BA-3564CAC3BBB3/0/whatemprels1105.pdf http://www.diversityworking.com/employerZone/diversityManagement/?id=9 http://www.zeromillion.com/econ/workplace-diversity.html http://www.blurtit.com/q804656.html http://managementhelp.org/trng_dev/basics/reasons.htm http://www.allbusiness.com/human-resources/employee-development/339712-1.html

Mother Daughter Relationships - Family Relations in Amy Tans The Joy L

Family Relations in The Joy Luck Club      Ã‚  Ã‚   One passage, from the novel The Joy Luck Club, written by Amy Tan, reveals the complex relations and emotions that are involved in families. This passage concerns the story of four Chinese women and their daughters.   The author leads the reader through the experiences of the mothers as they left China and came to America.   The daughters have been raised in America, as Americans.   This is what the mothers had wanted although it also causes them great distress.   This is illustrated in the passage I have chosen.    â€Å"My daughter wanted to go to China for her second honeymoon, but now   she is afraid.    â€Å"What if I blend in so well they think I’m one of them?†Ã‚   Waverly asked   me.   â€Å"What if they don’t let me come back to the United States?†    â€Å"When you go to China,† I told her, â€Å"you don’t even need to open your   mouth.   They already know you are an outsider.†    â€Å"What are you talking about?† she asked.   My daughter likes to speak   back.   She likes to question what I say.    â€Å"Aii-ya†, I said.   â€Å"Even if you put on their clothes, even if you take off your   makeup and hide your fancy jewelry, they know.   They know just watching the   way you walk, the way you carry your face.   They know you do not belong.†    My daughter did not look pleased when I told her this, that she didn’t look   Chinese.   She had a sour American look on her face.   Oh, maybe ten years ago, she   would have clapped her hands - hurray! - as if this were good news.   But now she   wants to be Chinese, it is so fashionable.   And I know it is too late.   All those years   I tried to teach her!   She followed my Chinese ways only until she learned how to   walk out the door by herself and go to school.   So now the only Chinese ... ...mes, for all members, but it is also a support network that can be beneficial for everyone.   I think that as the daughters got older they realized more and more how important family is, even though it can be a source of frustration at times. Works Cited and Consulted Feng, Pin-chia. "Amy Tan." Dictionary of Literary Biography. Volume 173: American Novelists since World War II. Fifth Series.   Gale Reseach, 1996: 281 -289. Heung, Marina. "Daughter-Text/Mother-Text: Matrilineage in Amy Tan's Joy Luck Club." Feminist Studies. Fall 1993: 597 - 613. Schell, Orville. "Your Mother is in Your Bones." The New York Times Book Review. 19 March 1989: 3,28. Seaman, Donna, Amy Tan. "The Booklist Interview: Amy Tan."' Booklist. I October 19%.: 256,257. Tan, Amy. The Joy Luck Club. Vintage Contemporaries. New York: A Division of Random House, Inc., 1991.  

Kinesthesis in Science :: Graduate Admissions Essays

Kinesthesis in Science Especially to the uninitiated, learning science can be daunting. A primary contribution to this problem is the fact that too often science lectures are overly formal, and they employ a notation--namely the language of math-which ostensibly is transparent to only an elite few. The belief behind my remedy to this difficulty is that any physical problem, as well as all of the associated formalism, can be rendered not only intelligible but even pleasurable if the student first achieves a gut sense of the physical situation. Put plainly, all of the math in any science class makes sense if the student first has an intuitive mental picture of exactly what is going on. Once this physical picture is in place, it serves as a framework upon which the formal treatment can hang. And when the formal treatment flows intelligibly with a student's gut picture of the situation, the subsequent sense of insight is no less than thrilling. So how to instill this essential physical picture? I have found that getting students up out of their chairs and physically acting out a problem, though it may feel ridiculous, is an incredibly effective tool for instilling a gut-level physical intuition about any scientific situation. Need to understand tides? Link hands and form a circle to represent the Earth's hydrosphere. Pick volunteers for the sun and the moon. Distort the human hydrosphere appropriately, then let each student stand in the middle, being the Earth, physically witnessing the succession of high and low tides. Though it may appear laughable at first glance, actually acting out a given situation instills the physical sense of why behind the formalism to come. Once this instinct is in place, the rest of the discussion is well-motivated, and the formalism will make sense. Moreover, it is very unlikely that a student will forget one of these exercises. I have found that retention of material so introduced is near perf ect. As an ancillary benefit, the mere fact that the students are out of their seats during these human models, moving and laughing and bumping into each other, serves extraordinarily effectively to obliterate the impetus against asking questions in the classroom. The students have already felt silly and seen their instructor acting silly. In that respect, everyone is on equal footing, and the classroom becomes a safe environment for verbalizing concerns. Additionally, the enhanced physical and verbal interaction involved in kinesthetic modeling enormously smoothes the implementation of cooperative learning, since the "ice," so to speak, has long been broken.

Terry Kays To Dance With the White Dog :: To Dance With the White Dog

The Power of Love in Terry Kay's To Dance With the White Dog Terry Kay said there was a grand romance of life between his parents. (179). Kay captures his parent’s undying love and celebrates his family in his novel To Dance With the White Dog. Kay believes that his parent’s love still carried on, even after their death. Sam and Cora Peek’s love is portrayed through the white dog that Sam saw licking up grease on his back porch. Strangely, the white dog looked just like a dog that Sam and his wife had when they first were married. Another factor that makes the occurrence of the white dog even stranger is that it did not show up at Sam’s house until after Cora died. Kay said that his parents had an undying love; he uses his novel to express his parent’s love. Kay also notes that true love does not recognize the concept of time and can possibly carry on lasting for eternity. Whenever Sam Peek needed anyone, the white dog was there for him. The White dog would only show herself when she felt necessary. One night Sam Peek’s hip was bothering him very bad. Sam got out of his chair to get a pain pill but hit the floor soon after. The white dog strangely opened the door and was running around the yard. Kate, one of Sam’s daughters, saw the white dog. The white dog was trying to protect Sam and was only there for him in times of crisis. The white dog was possibly Cora’s undying love extending from heaven. Cora wanted to be there for Sam regardless of the boundaries and she was able to through the white dog. Later on in the book, Sam died from cancer. Sam’s youngest child, James, went to his parent’s grave. â€Å"James walked into the plot, between the grave mounds of his mother and father, and he knelt. Then he saw them: across the chest of sand on the grave of Robert Samuel Peek, he saw the paw prints, prints so light they could have been made by air.† (178). Cora did not have to worry about Sam since he was finally with her in heaven. So as soon as Sam died, the white dog disappeared. Terry Kay believed that there was an undying love between his parents. That was evident in the short time the white dog was with Sam.

Benazir Bhutto Shaheed Bibliography

Benazir Bhutto , 1953-2007, prime minister of Pakistan (1988-90; 1993-96), daughter of Zulfikar Ali Bhutto . Educated at Radcliffe and Oxford, she returned to Pakistan shortly before her father was overthrown by General Zia ul-Haq in 1977. Under detention and then in exile, she returned in 1986 to lead the Pakistan People's party (PPP) and to fight military rule. In Nov. , 1988, three months after President Zia ul-Haq died in a plane crash, Bhutto's alliance gained a narrow majority in parliamentary elections, and she became prime minister, the first female leader of a Muslim nation.Her government, marked by continuous intrigue and able to accomplish little, was dismissed by President Gulam Ishaq Khan in Aug. , 1990. He accused her, her husband, Asif Ali Zadari, and her party of corruption. Zadari was held (1990-93) on various charges, although eventually acquitted, and the PPP lost the late 1990 elections. In 1993, Bhutto again became prime minister. By then a more seasoned politici an, she made alliances, including with the military, that enabled her to deal with some of Pakistan's deep-seated problems.In Nov. , 1996, though, her government was again dismissed. Zadari was accused of murdering Bhutto's brother, a political rival, as well as of accepting kickbacks, and was imprisoned; sweeping corruption charges were brought against Bhutto. In 1999, Bhutto and Zadari were both convicted of corruption; Bhutto appealed the verdict while living in exile in England and the United Arab Emirates.In 2001 the Pakistani supreme court set aside the corruption charges facing Bhutto and Zadari and ordered their retrial, but a Swiss court convicted the couple of money laundering in 2003. Bhutto was barred from running in the 2002 Pakistani parliamentary elections. Zadari was released from prison in 2004, a move that appeared designed to improve the Musharraf government's relations with the PPP; he subsequently left Pakistan. In Oct. 2007, after extended negotiations with the government, Bhutto returned to Pakistan, intending to run for prime minister in the scheduled Jan. , 2008 elections. On her return, she survived an attempt on her life that killed more than 130 persons, but was assassinated two months later in an attack, widely ascribed to Islamic militants, that followed a political rally in Rawalpindi. Her 19-year-old son, Bilawal Bhutto Zardari, assisted by her husband, succeeded her as PPP leader.

Ampalaya Cupcake

INTRODUCTION Cupcake is considered to be one of the best and popular desserts in the world. It was then introduced in the United States in the 19th century, and it was revolutionary because of the amount of time it saved in the kitchen. The name of the cupcake originated from the two theories: the cakes were originally cooked in cups and the other one the ingredients used to make the cupcakes were measured out by cups (Food Timeline Web).On the early part, cupcakes were called â€Å"number† cakes, for reasons that they were easy to remember by the measurements of ingredients it took to create them but today cupcakes have expanded to a wide variety of ingredients, measurements, shapes and decorations. Cupcakes were convenient because they cooked much quicker than larger cakes. When baking was down in hearth ovens, it would consume a lot of time to bake a cake, and the final product would often be burned. Since their creation in 20th century, cupcakes have become a pop culture t rend in the culinary world.They have spawned dozens of bakeries, devoted entirely to cupcakes that have popped up all over the country, and not just in metropolitan cities. Chefs and bakers publish books with decorating tips and fancy ideas for ingredients to use in cupcake. Food magazines publish special issues with full-color photography and recipes submitted all over the country. Blogs are also updated every day with cupcake news and recipes Due to this phenomenon the BBS Corporation decided to innovate the cupcake to have twists not only with its taste but also with its nutritional value content as well.Ampalaya will be our main ingredient. Ampalaya or Bitter Melon/Bitter Gourd is a vegetable that grows in Asia, the Caribbean, East Africa and South America. People eat it as a food as well as use it for medicinal purposes to help treat conditions including diabetes, cancer and viral infections. Bitter melon affects certain hormones, including insulin and leptin. Due to its bitter taste many people don’t like to eat Amplaya even though it is healthy. As a result of this, The BBS Corporation decided to put different flavors of fruit jam such as strawberry, banana and mango jam as our minor ingredients, with this many lients will be interested on ordering our product and will be at the same time enjoying and benefited on the convenience of eating our Ampalaya Cupcake. Thus, our clients will be more health conscious and will not hesitate to consume vegetable and pastry that are getting rid off before. With this the BBS Corporation with one of its vision is to always exceed expectation and become the best in Class by making things happen and getting things done. BITTER BETTER SWEET CORPORATION MISSION-VISION MISSIONThe BBS Corporation aims that it will always exceed expectation and become the best in Class by making things happen and getting things done. VISION To be the leading and preferred manufacturer and distributor of Cupcakes in the Philippines tha t would furnish customer's desire for a new unique flavor and taste by consistently serving a unique best tasting, high quality cupcake through fast, efficient and friendly service in a clean, fun and wholesome environment. We seek to promote high quality made products with affordable price adding great taste and health benefits in oneType of Business The Bitter Better Sweet Corporation started in motion with a set of persons who loves to produce new kinds of product related in baking. The six individuals organized to be incorporated and create new invention that is new and fresh to the tastes of every individual. The proponents create its name to make it more catchy and appealing to our customers. The Bitter, symbolizes and defines the characteristic and taste of Ampalaya (Bitter melon/ Bitter Ground) while the Better, defines the health benefits of eating our product.Sweets, represent the chocolate that we will use in the top coat of the cupcake. To the core of passion in baking t he group decided to formulate a brilliant innovation on the conventional cupcake, in line with that the proponents came up with a twist on the product by making the ordinary cupcake became as a Ampalaya Cupcake (Bitter melon Cupcake). Offering this cupcake to our target market it shall integrate the interpretation of every individual that Ampalaya (Bittermelon) is very hard to eat since it has a bitter taste.The proponent has confidence that this kind of product will not be pleasing and appetizing nevertheless it will also have healthy components that will add to its uniqueness and quality prospectively ahead of the rest. Being the first one to discover this kind of product is very enchanting to everyone; the proponents pursue to their plan to start a business and prepare themselves for any risk that they will face on the succeeding years of their business.Through this basis the proponents have the idea to begin a new creation of the BBS Corporation first product, the Ampalaya (Bitt er melon) flavored cupcake that can be competitive enough to the local and global industry. Management Highlights The Management Highlights of BBS Corporation is classified into different departments and these are Administrative, Finance, Marketing, and Production in order to be specifying appropriate and needed skills and information. This will help the corporation work faster, easier, more efficient, and at the same time more productive as each of the department is varied according to their expertise.It will also highlight the make use of the best raw materials that we will purchase from all of our suppliers which have selected under the close supervision of quality control and lowest cost that will be delivered immediately to the different target areas and target market such as the restaurants and cafeteria around the Metro Manila to be specific in Murphy, Cubao in order to keep our product fresh and healthy. Marketing Highlights One of the most important elements of any business is advertising and marketing. Today many businesses fail because they were poorly marketed than for any other reason.The most important element marketing for BBS Corporation shall be its location in the sense that the target market will go by and test the product that we offer for them. The proponents will come up with different strategies such as product, price, distribution and promotion of the product that will surely attract our target market. The proponent can easily attract our target market by advertising on the different types of promotions such as billboards, flyers, posters, social networking sites Financial HighlightsThe Financial Highlights of BBS Corporation shall be responsible on taking care of all financial transactions from the raw materials being used up to the overall operational expenses. The initial capital of BBS Corporation will have the total of ? 2,400,000. 00 the amount shall determine the cost of building up the new business with acquisition of all the ne cessary equipments, machineries, tangible and intangible and other supplies needed for the operation of the business. NAME OF PARTNER| TYPE| CAPITAL| SHARE| Leocadio, Vanessa| Incorporator| ? 480,000. 00| 20% share| Lopez, Ceriena| Incorporator| ? 80,000. 00| 20% share| Lotivo,Raiza Jane| Incorporator| ? 480,000. 00| 20% share| Malana, Charmaine| Incorporator| ? 480,000. 00| 20% share| Mariano, Paula Bianca| Incorporator| ? 480,000. 00| 20% share| TOTAL| ? 2,400,000. 00| 100% shares| Socio-Economic Contribution The BBS Corporation will focus on charity events, environment protection and employment. The corporation will support at least two charity events annually by giving them cash donations amounting of P50, 000. 00. This will be the company’s own way of giving back to the community as the company grows.The charity events that the company will sponsored will be tourism events related. At the same time the charity events at the same time will return help to the company by ma king our product familiar to other potential clients or customers. As environment-friendly company, the company makes sure that proper disposal garbage whether it’s in the production or in the office, will be strictly monitored and supervised by the assigned personnel but also by all the employees working for the company as well as all the incorporators and visitors or guests.The proponents will conduct and endow employment and hiring of more workers that are residing in Murphy, Cubao for the company will be provided as the company grows. A. PRODUCT / SERVICE TO SELL I. Benefits, Features and Advantages The company offers cupcakes that are made up of Ampalaya (bitter melon) which, as we all know, have many health benefits. Fillings are added within these cupcakes which a customer can choose between banana, cheese, mango ; strawberry jam. The company has its own uniqueness in order to make our product marketable and more appealing compared to its competitors. Therefore, BBS Co . rovided a list mainly concerned about the Benefits, Advantages and Features of the product. BENEFITS| ADVANTAGES| FEATURES| BBS cupcakes state that it is healthy because of its incorporation of Ampalaya, which is widely recognized as alternative medicine. BBS cupcakes used dark chocolate in the cupcake for low sugar content. The sugar used will later be turned to energy for the body needs. BBS cupcakes used the Strawberry Jam, a very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Vitamin C. BBS Cupcakes Used The Banana Jam which majority of the people knows that it is rich in calories, but very low in fats.It contains good amount of health benefiting anti-oxidants, minerals, and vitamins. Lastly is the Mango Jam which is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber and Vitamin B6, and a very good source of Vitamin A and Vitamin C. | The cupcake is the first Ampalaya incorporated cupcake. Providing a unique and new product for clients. BBS cupcakes have health benefits compared to other cupcake brands. BBS cupcakes are appealing for health-conscious people, particularly diabetic. BBS cupcakes have cheaper price with the use of fresh ingredients.The cupcakes are filled with fruit jams that contain nutrients that are essential for the body. | BBS cupcakes provide a new taste because of Ampalaya, without the bitterness. BBS cupcakes can be served as a good dessert for a meal. BBS cupcakes state that it is a healthy product, which provide customers’ cravings and new desires. The products are filled with fruit jams in strawberry, banana and mango which goes well with the Ampalaya cupcake. | TARGET MARKET II. Area Coverage 1. Market Description Cupcakes are no longer just the domain of the school bake sale.Cupcakes are now perfect for all occasions or even without occasion, everyone can have it. Other shops now even offer cupcakes just for pets. With creative designs and delicious fla vors, the dessert is a chic addition to cafes, hotels, restaurants, tea shops and the bakery section of the local grocery store. Made with a few basic ingredients, cupcakes can be made on the cheap and sold at a high margin. With this, the group decided to choose the said product to be sold in Cubao where it is so populated. Big number of people in an area means more demand for food, and this big demand means a greater chance of making sales.The product gives a new twist to every cupcake in the industry which makes it marketable and the bakery in Cubao is very accessible and strategic. By this, we can earn profit in a fast pace and be known around the Metro Manila very quickly. 2. Target Market Profile GENERAL MARKET| PEOPLE/BUSINESS INVOLVED| DESCRIPTION| Middlemen| Sales managers, Purchasing managers, Officers/individuals, Sales Representatives. | . Negotiation will have much less hassle with their help for they can make sure that the buyer of product will get quality products tha t BBS Co. produces. Clients| Direct Sell to Cafes, Tea shops, Hotels, Restaurants and other members of the industry said. | BBS Co. will give attention and will be hands-on in direct selling transactions to these clients. | Direct Consumers| People who will buy from clients. (E. g. students, locals, cupcake lovers)| These people will play a main role in consuming and demanding the product from BBS Co. clients. | III. Consumer / Customer 3. Consumer Buying Behavior Cupcakes offer the taste of a regular-sized cake or pastry in a convenient, portable form and are less expensive, which makes them even more desirable to consumers.They are the new trend in the industry today, especially those in style. But it is said that not all cupcakes are healthy. With these statements, it just says that people have their reason for buying unhealthy cupcake products. The cupcake  trend sweeping retail and in-store bakeries has extended its reach to supermarket shelves. Cupcakes' popularity grew with help from the show  Sex and the City  where the lead characters ate cupcakes at Manhattan's upscale Magnolia Bakery. Before long, cupcake towers began replacing traditional wedding cakes and birthday cakes. Cupcakes are also great for kids because they don’t have to share.Surprisingly, it became one of the reasons of childhood obesity. This was carefully considered by the proponents of this project. They made and formulated a cupcake with a twist of bitter melon which regulates blood and sugar level. The cupcake is affordable, accessible and carefully devised to favor the cravings of the demand and the taste wouldn’t what you think of as a bitter cupcake, well it is not. It is also in a stylish form and could be customized with our consideration if a customer wishes to. This will help to market the product in the target market.To get on with those rival companies, the idea was conceptualized to make the product more appealing and crave-getter. The cupcakes, which are tasty and affordable, are also healthy. Real and fresh bitter melon will be included in the cupcakes so that they will not be just yummy, but also health-wise. The proponents of the study considered such factors to assume how the clients and customers will react to the competitiveness of the product. Cafes like Twinsiescafe in Oregon ; Buttercream coffee and cupcakes in Florida made a cupcake much more than just another sweet treat,  but to be honest, they want to make it a life style.They offer gourmet cupcakes to any variety of cupcakes that goes along well with coffee, making them potential for customers. They want customers and friends can enjoy delicious and fresh cupcakes that compliment with their coffees. That is why cafes are one of our possible clients. Tea Shops, one particular example is Moon Leaf which offers cupcakes as their compliment for their teas. Well, the product that our corporation offers is a healthy one which will be considered to tea shops who prefers a healthy lifestyle for their customers and clients.Just like cafes, the great factor is that buyers want to get quality food and beverage at a reasonable price. In restaurants, a complete meal may come up with cupcake as their dessert. The common desserts are ice cream, fruits, brownies and other confectionery products. Since cupcake fit in this industry, the proponents made restaurants as possible market for the bitter melon cupcakes of BBS Co. The restaurants that will be supplied with the product will then offer them as a dessert or separate product to be sold in their company.The customers in restaurants are primarily not sensitive to price so it will not be a reason to hesitate to the affordable cupcake that is offered. The reason that the proponents chose hotels as a client is that most of them today offer a wide variety of goods as their complimentary product. Those products can also be received by the customers as an appreciation or gift for their stay in such hotels. Sinc e our product is affordable, it would not be a hassle for a hotel company to decide and use them as a premium item or sell them in their restaurant inside the hotel as dessert or separate item.Lastly, small bakeries are considered as client since other bakeries get their product from their suppliers. BBS cupcakes are appealing and affordable which will make the customers want to buy these products. We will target those bakeries that start as a home-based bakery and grow from there. The benefit to this, of course, is low overhead. All those mentioned above are just considerations of what is observed in the customers and their company behavior. The proponents of BBS Co. will make them clients and be considerate of the profitability in managing the operation.To the customers considering their behaviors, the strategic and accessibility should be maintained to make it marketable. B. DEMAND AND SUPPLY ANALYSIS | Historical| Projected| YEAR| 2008| 2009| 2010| 2011| 2012| 2013| 2014| 2015| 2016| 2017| Demand| 3. 7M| 3. 9M| 4M| 3. 6M| 4M| 3. 4M| 3. 3M| 3. 5M| 4M| 3. 2M| Supply| 3. 2M| 3. 5M| 3. 9M| 3. 5M| 4M| 3. 25M| 3. 2M| 3. 45M| 3. 95M| 3. 15M| GAP| 500k| 400k| 100k| 100k| 0| 150k| 100k| 50k| 50k| 50k| Source:http://www. ibisworld. com/industry/global/philippine-bakery-goods-manufacturing. html IV. Historical Demand (Five Years)The proponents have conducted a research about demand for pastries, particularly, cakes and cupcakes. These products are bought every day, especially on occasions and events. Demand for baked and pastry goods is being driven by changing lifestyles. Busy consumers are increasingly quick to buy convenient baked snack foods such as wraps and sandwiches. The global baked goods market has shown rapid recovery following the economic recession, recording strong growth over recent years. Consumers are now willing to spend moderately and demand high quality for their money, an equation for which retail bakeries are a solution.V. Projected Demand (Five Years) Product innovation and healthier products and ingredients are fuelling buyer growth in this industry. Emerging markets represent good market potential as western lifestyles and eating habits continue to be adopted in these regions. During these five years, cupcake companies will have a larger number until it is hard to enter and make this business profitable. This will increase competition for cupcake companies and will result to innovation after innovation and up-down demand because of instability of whom the consumers will buy their products. VI.Historical supply (Five Years) Different small cupcake companies have opened, including suppliers and direct-sellers. The total market size for the Retail and Wholesale Bakeries industry includes supply on all companies. The ‘Great Cupcake Rush of ‘09’, from coast to coast, over the past year the United States has been described as an almost inexplicable spread of cupcakeries around the world. This led the whole world to make cupcake as a business, particularly Asia which includes Philippines. Bakeries can be affected by price swings of the raw inputs. VII. Projected Supply (Five Years)It is predicted that the big growth of cupcake industry will end up on stability of its supply. Growth within the cake decoration stores industry is expected to slow to 3. 7 percent annually over the next five years, according to an October 2011. Smaller number of the said industry will enter this business due to big number of competitors. This forecast represents a dip from the growth that the industry was predicted to have enjoyed during the past five years. VIII. Demand Gap (Five Years) The demand gap shows the difference between supply and demand products.The ability to the market the product are determined by the interaction of supply and demand. C. MARKET RESEARCH IX. Procedure in Conducting Market Research The researchers devised questionnaires that would help in the study for the product in diligently manipulating the market research. These were distributed to available coffee shops, restaurants, bakeries, hotels and tea shops then tallied the results after producing the complete market research. X. Respondents Profile The researchers conveyed the survey on available coffee shops, restaurants, hotels, tea shops or even other small bakeries within Metro Manila Area.XI. Survey Results and Analysis Questionnaires are distributed to complete the market study. Questions are made up of answers that can help in developing the conclusion to the research. Some questions show facts that would answer problems of research that is being finished. SURVEY QUESTIONNARE Name (optional): ___________________________________________ Position: _______________________________ Age: ____________ Company: ________________________________________________ Directions: Do answer the following questions by encircling your best choice. 1. Does your business willing to sell cupcakes particularly made up of Amp alaya, also called as bitter melon? a. Yesb. No 2. ) Have you already chosen supplier for cupcakes? a. Yesb. No 3. ) What quality are you looking to purchase cupcakes from a supplier? a. Tastec. Aesthetic b. Price d. Others (Pls. specify) _______________ 4. ) Approximately, how much are you are you willing to spend to purchase cupcakes from your supplier per month? a. ? 10,000 – 20,000 b. ? 21,000 – 30,000 c. ?31,000 – 40,000 d. Others (Pls. specify) _______________________ 5. What do you prefer for your mode of post payment? a. 15 daysc. 45 days b. 30 daysd. Others (Pls. specify) _______________ 6. ) If possible, do you want our company to be your supplier for these healthy cupcakes? a. Yesb. No (Why? ) _______________________ 7. ) Personally, how many times in the last month have you purchased cupcake per month? a. 1c. 3 b. 5d. Others (Pls. specify) _______________ The following data shows the result of the survey. GRAPHS QUESTION No. 1: Does your business wil ling to sell cupcakes particularly made up of Ampalaya, also called as bitter melon?On Figure 1. 0 shows that 96% are willing to sell Ampalaya cupcake and the remaining 4% refused to sell cupcakes due to managerial reasons. This explain that majority of the respondents are willing to sell Ampalaya Cupcake to the market. QUESTION No. 2: Have you chosen supplier for cupcakes? Figure 2. 0 Number of respondents that already chosen a cupcake supplier On Figure 2. 0 shows that 92% of the respondents have not chosen their supplier it is either they do not have their cupcakes to sell so they have no supplier and others make their own pastries.Only 8% have their supplier. QUESTION No. 3: What quality are you looking to purchase cupcakes from a supplier? Figure 3. 0 Qualities that the Respondents look for in a Cupcake Supplier On Figure 3. 0 shows that most of the respondents refer to the taste of the cupcake which is in 58%, 28% give importance to the price, 8% for the appearance or aestheti c and 6% for other reasons such as location of supplier and quality of the product. QUESTION No. 4: Approximately, How much are you willing to spend to purchase cupcakes from your supplier per month? Figure 4. Price Competitiveness On Figure 4. 0 shows that 46% of the respondents are willing to spend ? 10,000-? 20,000 for purchasing cupcakes per month. While 28% of the respondents are willing to spend ? 21,000- 30,000, as 10% for 31,000 to 40,000 and 16% for other price which all refers to smaller amount among the choices. QUESTION No. 5: What do you prefer for your mode of post payment? Figure 5. 0 Mode of Post Payment On Figure 5. 0 shows that most of the respondents prefer to pay the moment they get the cupcakes they will buy from their supplier which is 46%. 6% prefer 15 -day credit payment and 12% for 30 days. QUESTION No. 6: If possible, Do you want our corporation (BBS Co. ) to be your supplier for these healthy cupcakes? Figure 6. 0 Interest Rate of supplying the product On Figure 6. 0 shows that 96% of the respondents are open to make BBS Co. as their supplier for Amplaya Cupcake while 4% are not open due to they already have a supplier and they don’t want to have a supplier. QUESTION NO. 7: Personally, How many times in the last month have you purchased cupcake per month? Figure 7. 0 Number of Times Purchasing a CupcakeOn Figure 7. 0 shows that as an individual the respondents purchase cupcakes every month. 44% of the respondents said that they buy cupcakes probably 5 times every month, 28% said that the quantity they buy varies every month, 20% said 3 times a month and 8% buy once either in a box/pack or per piece. D. PROJECTED SALES XII. Per Month in a Year SALES PLAN FORECAST for 2013| Ampalaya Cupcake’s Fillings| Month| Ampalaya-Banana Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Monthly Units| January| 9,380| 9,380| 9,380| 9,380| 37,520|February| 8,954| 8,955| 8,954| 8,955| 35,818| March | 8,440| 8,440| 8,440| 8,440| 33,760| April| 6,500| 6,500| 6,500| 6,500| 26,000| May| 6,000| 6,000| 6,000| 6,000| 24,000| June| 8,693| 8,693| 8,693| 8,693| 34,772| July| 8,440| 8,440| 8,440| 8,440| 33,760| August| 6,495| 6,495| 6,495| 6,495| 25,980| September| 7,160| 7,160| 7,160| 7,160| 28,640| October| 7,155| 7,155| 7,155| 7,155| 28,620| November| 7,690| 7,690| 7,690| 7,690| 30,760| December| 8,635| 8,635| 8,635| 8,635| 34,540| Annual Units| 93,542| 93,543| 93,542| 93,543| 374,170| Packages Sales Plan for 2013|Product| Ampalaya-Banana Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Annual Units (Box)| Box of 1| 46,802 boxes/ pieces cupcakes| 46,803 boxes/ pieces cupcakes| 46,802 boxes/ pieces cupcakes| 46,803 boxes/ pieces cupcakes| 187,210 boxes/pieces cupcakes| Box of 6| 7,790 boxes(46,740 pieces cupcakes)| 7,790 boxes(46,740 pieces cupcakes)| 7,790 boxes(46,740 pieces cupcakes)| 7,790 boxes(46,740 pieces cupcakes)| 31,160 boxes (186,960 pieces cupcakes)| Total| 54,592 boxes| 54,593 boxes| 54,592 boxes| 54,593 boxes| 218,370 boxes| XIII. In Volume and In PesosThe Sales Plan Forecast for 2013 table shown in Page 17 shows that BBS Co. will keep its product profitable by making the gap between produced and sold cupcakes very small. The cupcakes will be sold for Php44. 00 per piece to our clients. It will give Php39. 00 profit per cupcake. The suggested selling price for their customers will be Php54. 00, giving them a profit of Php10. 00 per cupcake, thus, making the product appealing for the clients because of the profit. They could also sell it for higher price. This graph shows the total sales of BBS Co. in its Ampalaya cupcake in a year.E. MARKETING PROGRAM / STRATEGIES XIV. Practices of Competitors Direct Competitors Cupcakes by Sonja and Blushing cupcakes are identified independent suppliers of cupcakes in different shops and hotels. They are not that well-known like Lemon Square and Sweet Lorraine Bakeshop whic h sell their cupcakes in shops but they have number of places where they deliver their cupcakes, they also sell it from their manufacturing place in pieces or bulks and wholesale. First is Cupcakes by Sonja, Cupcakes by Sonja 1CO3 G/F Serendra Fort Bonifacio Global City Taguig, Metro Manila 632. 915. 2936 32. 856. 0308 [email  protected] com [email  protected] com Cupcakes by Sonja is the first bakeshop in manila to specialize exclusively in cupcakes. They supply cupcakes in restaurants like OpenRice Restaurants. Designed to stir nostalgia among visitors. They only sell cupcakes upon request and with minimum of 12 cupcakes per order. In this bakery, the kitchen runs 24/7 to ensure consistent quality. Everything is handcrafted from scratch and made in tiny batches, with nothing less than ingredients as real premium French butter, Madagascar vanilla and Varlhona chocolate.Preservatives are never used because cupcakes are meant to be enjoyed fresh from the oven. There are 20+ optio ns that can be chosen and it could be customized to suit an event. Blushing Cupcakes Club 650 Libis, beside Shopwise (Main Branch) (02) 986-0704 (02) 664-0538 Website: http://blushingcupcakes. multiply. com/ Bracnch: Sky Garden, SM North EDSA (Near Sky Dome) Blushing Cupcakes was established in November 2006 as a home business catering to friends and referrals only. Then named Happy Cupcakes, the business' clientele started to grow as it distributed cupcakes to different offices, schools and bazaars.On November of 2007, just after a year when it started, the business expanded to set up its first branch in Libis, Quezon City. It was renamed to Blushing Cupcakes. Now, more people get to enjoy their cupcakes. They offer cupcakes of different decorations but mainly chocolate and mocha flavor that can be paired to their coffee product but sold separately. Their company sells the cupcakes wholesale and retail. The style of the cupcakes can also be changed depending on the client’s wants, it can be formed from tower to simply a box of cupcake.Aside from cupcakes, they offer Pastas, Sandwiches, Pizza, Floats and coffee in their main branch only. Indirect Competitors Lemon Square Head Office: 91 Sampalok St. Libtong, Meycauayan Bulacan, Philippines Tel. No. : (632) 983-9417 to 19 Fax No. : (632) 984-9142 Lemon Square's owner Dulce had always dreamed of producing the best-tasting and the highest-quality cupcakes in the Philippines, and to make these available to millions of Filipinos at a very reasonable price. She had worked on the vision for Lemon Square in her college thesis in 1980.Lemon Square had its humble beginnings in 1985 when it started to offer local communities a small selection of homemade-style baked goods. Then newly-married Dulce began baking cakes to sell to her friends. Word-of-mouth soon became the primary driving force for her cakes as demand went through the roof. She and her husband Errol soon had to buy more cake-making machines, hire more people, increase production and enhance its variety to keep up with demand and to cater to the preferences of the market.In 1995, Lemon Square had to thoroughly modernize its operations to keep up with the times. It did so by acquiring a state-of-the-art baking system that enhanced its production and efficiency. Fresh Lemon Square products can be found in major supermarkets, groceries, convenience stores, market stalls, institutional canteens sari-sari stores and snack stands in the major cities and provinces of the Philippines. Only the best local and important ingredients are used, processed through advanced, fully-automated bread-making and packaging machines from Europe.Frostings Cupcakes Trinoma Mall 3rd Level Edsa corner North Avenue, Quezon City Mobile no. : 0922-8790357 Shangri-La, Rustans 3rd Floor Children's Division, MandaluyongCity Mobile no. : 0922-8980271 Their stores are charming showcases of the way they put care and love in the preparation of our cupcakes. From the soft colors of the walls, to the eye-catching display of our delectable treats, to the cheerful elegance of packaging, and the efficient attentiveness of staff, they make sure that their stores eloquently embody firm commitment to superior quality and service.Cupcakes can also be a take home, experience it by getting a few boxes of cupcakes to share with your family or to give to your friends as a delicious gourmet gift. To enjoy Frostings Cupcakes the way they're meant to be enjoyed, one should be sure to protect them from direct exposure to sunlight, to store them in room temperature, and to consume them within a week from purchase. Their cupcakes are made fresh daily by bakers who seriously take to heart the essence of the Frostings cupcake. Each day, bakers competently rise up to the challenge of bringing the best quality cupcakes in the freshest condition possible.They spend the day in the kitchen and stay there as long as necessary to ensure that the quality of the cupcakes i s uncompromised. Sweet Lorraine Bakeshop Manila, Philippines www. sweetlorrainebakeshop. com Sweet Lorraine Bakeshop has their signature in their products, the sweetness, tanginess and creaminess of Cream Cheese Frosting and also sweet, creamy made with natural ingredients of their Butter Cream. They have caramel sauce, honeycomb and lemon curd crushed or drizzled into their cupcakes, cookies and butter cream.They would rather refuse an order if they are unable to source fresh ingredients but sometimes, best ingredients cost the most. They make everything from scratch materials. The bakeshop does not specialize in cupcakes but it is on of their offered products like their Classic Miniature cupcakes made with real vanilla beans, topped with smooth vanilla butter cream, Chocolateaholic Cupcakes, deeply sinful dark chocolate cake topped with silky smooth ganache and chocolate sprinkles and Lemon-drenched Loaf. They also have brownies like Fudge Brownies, the fudgiest richest brownies.B utterscotch Cookies are also offered with buttery caramel and ribbons of chewy and crunchy butterscotch, White Chocolate Cookies, sweet, chewy vanilla cookies with chunks of creamy Belgian white chocolate made from pure cocoa butter and sprinkled with sea salt, and Chewy Chocolate Chip Cookies, highly addictive chewy, buttery cookies made with finest Belgian bittersweet chocolate. This bakeshop is created by Lorraine Nepomuceno. Located in Manila, Philippines and is home-based. Everything is baked fresh upon order without preservatives or stabilizers and from all natural ingredients.To make the products flavorful, they use the best ingredients that are already available for them, this just means the available freshest ingredients. The products are made with the passion on the flavor. XV. Key Success Factors Before opening a bakery there are several important decisions to make. Incorporators should determine how they want to start. They will need to decide how to sell baked goods suc cessfully. The following should be considered: * Making a goal to reach a certain level of profit * Strategic Location * Quality Product * Reliability in delivery Accessibility and Convenience * People skills: Dealing with employees, customers, vendors, etc. * Advertisement Efficiency * Know Competitor’s behavior XVI. Own Marketing Program / Strategies 4. Product Strategy BBS Co. cupcakes are packed and made with essential vitamins and nutrients from fresh Ampalaya or bitter melon, it is also made from vegetable oil which is healthier than ordinary cooking oil. They are also made appetizing and affordable for the market. The packaging that will be used deals with the eco-friendly packaging with the logo of the corporation on it.It would not be an expensive packaging since the product will be supplied and the clients can make use of their own package or plating. The cupcakes will not have its specific name for they will only be mainly supplied and distributed to some businesse s like cafes, tea shops, restaurants, hotels and other small bakeries. Pictures of BBS Co. Ampalaya Cupcakes 5. Pricing Strategy The corporation will make cupcakes to be sold through the manufacturing place and be mainly engaging in direct selling. This means that the cupcakes will be sold in volumes; this will lessen the cost for operations in the company.The packaging is also made plain and low-priced materials but the attractiveness of it will be maintained. BBS Co. is offering price that has very reasonable means for every client without forfeiting the quality of the cupcakes. The lower the operating cost means that this will make the company profit. For the mode of payment, the company will have its business deal to the clients through payment by cash or credit. They can also deposit to the company through BBS Corporation’s bank account. Competitive Pricing among Competitors SIZE| PRICE| Supplier| Single cupcake| Php 54. 00 (Suggested)| BBS.Corp. | | Php60. 00 – 1 00. 00| Cupcakes by Sonja| | Php 65. 00| Blushing cupcakes| 6. Distribution Strategy BBS Co. Ampalaya cupcakes will be distributed to different establishments, especially cafes, tea shops or restaurants within Cubao that sells cupcakes. Direct selling will be implemented to these establishments and it will give advantage for it will lower the supplier’s operating cost and minimize the cost for demand. 7. Promotion Strategy ` a. Sales and Promotion Program Consumer awareness is a special factor to be considered by BBS C. since our product is a new entrant in the industry.We made a plan that will give guarantee to our Corporation that they would reach the projected sales and make it appealing to the market, maintaining the loyalty or the consumers. DATE| SALES AND PROMOTION PLAN| OBJECTIVES| November| Free taste of BBS Co. Ampalaya cupcakes to its target markets. | To promote the cupcakes and get the total number of clients. | December| Start of operation. Discounts for the fir st 10 clients with a least purchase of 50 boxes. | Increase number of clients. | January – March| Free cupcakes for the season for first 10 clients with the least purchase of 50 boxes of cupcakes every week. To make the market aware to our product through printed ads seen by consumers and promotions. | PROMO FOR THE 1st YEAR OF OPERATION| 5% discount for every new clients for their first order. | Gain loyalty and increase number of clients. | WHOLE OPERATION| Credit payment. | Make payment easy for the clients and gain their loyalty. | a. Advertising program Promotion is necessary for a new entrant company to introduce its product to the industry and be appealing to its target market. BBS Co. is implementing business to business selling. We still make ways to let the market familiar about the existence of our company that produces cupcakes. . Public Relations Program INFORMATIONAL:  Complete amount information revealed when it is advertised. Before people become interested in BBS Co. cupcakes they will need to know more information. These include information about the product and public awareness. The company will increase number of Public ads like posters and leaflets. The proponents will also make the company’s own website. With more information people can better decide whether or not they want to further their interest. ATTITUDINAL:  Getting the name out there and creating awareness is important along with informing potential buyers of the product and services.Information will do nothing without a sort of persuasion. Thus, the company want audiences to walk away with a positive attitude and desire for more information. This will increase curiosity. BEHAVIORAL:  To increase audience’s intent to purchase the product, the company will do its specific objectives. An objective to change the behavior of potential buyers is first and for most the intent. After spreading awareness and changing the initial attitudes of audiences, the final goal is to make people  want  to buy the product and then finally purchase. F. Marketing/ Selling Expenses The table underneath shows the marketing expense of BBS Co. or the first year of its operation. After this year the annual expense will only retain the expense for print ads, cash donations and website, amounting Php70, 500. 00 per year. BBS Co. will have survey and free taste of Ampalaya cupcakes to its projected markets. In the opening of the company, discounts for the first 10 clients with least purchase of 50 boxes will be given. For the next 3 months, there will be free cupcakes for the season for first 10 clients with the least purchase of 50 boxes of cupcakes every week. For the 1st whole year, 5% discount for every new clients for their first order.The schedule below shows when and how much will be the expenses for marketing the product. | Nov| Dec| Jan| Feb| Mar| Apr| May| Jun| Jul| Aug| Sep| Oct| Cost| Leaflets| ? | ? | ? | | ? | | | ? | ? | ? | | | P3,000| Billb oard| ? | | ? | | ? | | ? | | ? | | ? | | P10,000| Posters| ? | | | ? | | | ? | | | ? | | | P7,500| Discounts| ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | P18,000| Website ;Facebook| ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | Free| Free Taste| ? | ? | ? | | | | | | | | | | P3,500| Cash donations| | ? | | | | | | | | | | | P50,000| Free Cupcakes| | ? | ? ? | | | | | | | | | P15,000| Total Cost| P107,000| A. Technical Production Description BBS Corporation is very popular in producing Ampalaya Cupcakes with high quality and consumers can assure that the company’s product have gone through proper process before producing it out to the market. The company will be known to its healthy and delicious cupcake all over the Philippines. For generations, Ampalaya or Bitter Gourd has been part of the traditional herbal medicines and has been attributed to alleviate or cure a wide variety of ailments, and BBS Corporation is found to be more potent.That is why, the team decided to use Ampalaya to be one of our ingredients in making cupcakes and its benefits to capture a large number of consumers. The team added fillings to make the company’s cupcake more nutritious like; Cheese that is very good source of calcium. It is a well-known fact that calcium helps build strong bones and helps fight against osteoporosis. Another filling is the Strawberry Jam, a very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Vitamin C. The Banana Jam which majority of the people knows that it is rich in calories, but very low in fats.It contains good amount of health benefiting anti-oxidants, minerals, and vitamins. Lastly is the Mango Jam which is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber and Vitamin B6, and a very good source of Vitamin A and Vitamin C. People should know that Ampalaya contains a mixture of flavonoids and alkaloids make the Pancreas produce more insulin that controls the blood sugar in diabetics. Aside from Ampalaya’s medicinal value, it is a good source of vitamins A, B and C, iron, folic acid, phosphorous and calcium.It is also rich in antioxidants that protect the cells of the body from damage of free radicals. In making Ampalaya cupcake, we only use a little amount of sugar and chocolate to slightly eliminate the bitter taste of Ampalaya. The consumers can expect that our product, Ampalaya Cupcake will not only give a simple cupcake that people can eat anytime and anywhere but a cupcake with nutritional value of Ampalaya. B. Production/Operation Process * Preparation of Raw Materials and ingredients * Mixing and Baking of all the Ingredients * Quality Control and Inspection Packaging and Storing * Delivery i. Step by Step Procedure Step 01: Prepare all the ingredients and raw materials needed Step 02: Preheat oven to 350 degrees Step 03: Line cupcake pans with paper liners Step 04: Combine all dry Ingredients in a large mixing bowl. Mix at low speed for 30 seconds, scrapping bowl constantly while mixing. Mix at high speed for 3 minutes, scraping bowl every minute Step 05: Add eggs and mix again until the color changed into dirty white. Add liquid food color if desired.Step 06: Pour batter into cupcake liners until they are 1/2 to 2/3 full and add the fillings. Step 07: Bake for 20 to 25 minutes or until toothpick inserted in center comes out clean Step 08: Cool 10-15 minutes in pans then move to wire rack to cool completely Step 09: Melt the chocolate bar using double broilers, stir it until it melts and add condensed milk Step 10: Add butter in melted chocolate for glossy texture Step 11: Pour the melted chocolate in cupcakes and make designs using mini mallows, rainbow sprinkles, nips or flower (candy)Step 12: Package properly and keep it in a cool temperature. ii. Duration per Step per Batch Duration per Production| Mixing Duration| 15 minutes| Baking Duration| 20 minutes| Packaging Duration| 60 minutes| Checking Durat ion| 15 minutes| Total Number of Production per Bake| 816 pieces| Total Time Duration| 1 hour and 50 minutes| iii. Labor and Machine Requirements per Step Steps in Production| Laborer| Equipment| Step 1: Mixing all the ingredients needed to make Ampalaya Cupcakes. | Mixer| Mixer| Step 2: After mixing all the ingredients, baker will bake it to transform it into a cupcake using oven with necessary time duration. Baker| Oven (accommodates 34 trays)| Step 3: After baking, the packager will place the cupcakes in their respective boxes. | Packager| Cupcake Box (Packaging)| Step 4: Quality Control Inspectorwill check the quality and number of products for producing it out to the market. | Quality Control Inspector| Boxes Checked| Step 5: If the products are already checked, It will be deliver to customers by the delivery boy. | Delivery Boy| BBS Corp. Delivery Truck| C. Production Schedule i. Monthly Schedule Monthly Units Plan for 2013| Ampalaya Cupcake with Fillings|Month| Ampalaya-Banan a Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Monthly Units| January| 9,389| 9,389| 9,389| 9,389| 37,556| February| 8,958| 8,959| 8,958| 8,959| 35,834| March| 8,445| 8,445| 8,445| 8,445| 33,780| April| 6,506| 6,506| 6,506| 6,506| 26,024| May| 6,008| 6,008| 6,008| 6,008| 24,032| June| 8,702| 8,702| 8,702| 8,702| 34,808| July| 8,445| 8,445| 8,445| 8,445| 33,780| August| 6,505| 6,505| 6,505| 6,505| 26,020| September| 7,164| 7,164| 7,164| 7,164| 28,656| October| 7,163| 7,163| 7,163| 7,163| 28,652| November| 7,696| 7,696| 7,696| 7,696| 30,784|December| 8,641| 8,641| 8,641| 8,641| 34,564| Annual Units| 93,622| 93,623| 93,622| 93,623| 374,490| Annual Packages Plan for 2013| Product| Ampalaya-Banana Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Annual Units (Box)| Box of 1| 46,822 boxes/ pieces cupcakes| 46,823 boxes/ pieces cupcakes| 46,822 boxes/ pieces cupcakes| 46,823 boxes/ pieces cupcakes| 187,29 0 boxes/pieces cupcakes| Box of 6| 7,800 boxes(46,800 pieces cupcakes)| 7,800 boxes(46,800 pieces cupcakes)| 7,800 boxes(46,800 pieces cupcakes)| 7,800 boxes(46,800 pieces cupcakes)| 31,200 boxes (187,200 pieces upcakes)| Total| 54,622 boxes| 54,623 boxes| 54,622 boxes| 54,623 boxes| 218,490 boxes| D. Labor Requirement Labor Requirement for making and producing Ampalaya cupcakes are the following; Mixer is a person who mixes all the dry and wet ingredients as the first step in making Ampalaya Cupcake. Baker is a person who will taste and bake the cupcakes using oven only after the mixer finish his/her job. He/she will also be responsible for checking the quality of all the ingredients that will be using. Packager is a person who will place the cupcakes in the respective boxes only after the baker done the process of baking.Quality Control Inspector is a person who will count the number of units that the BBS Corporation will produce as well as the quality of the finished products. De livery Boys are the person responsible for delivering the cupcakes with care to all the costumers only after the checker had counted all the units. Security Guards are responsible for keeping the property safe 24/7. Man Powers| Number of Man Power| Mixer| 2| Baker| 2| Packager| 2| Quality Control Inspector| 1| Delivery Boy| 2| Security Guards| 2| TOTAL| 11| E. Machinery/Equipment Requirement EQUIPMENT| DESCRIPTION| QTY| PRICE(PHP)|Exhaust Fan| Capture smoke and draw out stale or impure air from the production area, also used for ventilation. | 1| 5,500| Gas Range| This type of stove combines different ways of fuelling the cooking, for the purpose of different types of cooking. | 1| 10,000| Gas Tank| Large gas tank used for cooking| 2| 5,360| Generator| A device that supplies electricity during power outages. It provides continuous power to use the essential appliances| 1| 55,000| Mixer| A machine that mixes large amount of ingredients at a desired speed| 1| 23,000| Oven| Used for ba king or roasting.It can be heated by electricity, gas, oil and coal. It accommodates 34 trays| 1| 80,000| Transport Cabinet| An enclosed cabinet used to keep food warm, proof dough or transport large amounts of goods from one area to another. It can accommodate 50 trays. | 1| 7. 000| TOTAL| PHP 185,860| DELIVERY EQUIPMENTS EQUIPMENT| DESCRIPTION| QTY| PRICE(PHP)| Push Cart| Use to carry or transfer large amount of orders/boxes| 2| 3,600| Van| Four wheel vehicle use to deliver large amount of orders in a far location| 2| 350,000| TOTAL| PHP 353,600| PRODUCTION SUPPLIES ITEM| DESCRIPTION| QTY| PRICE(PHP)|CUPCAKE MOLDER| Used to mold and hold the amount of product| 50| 24,950| ROUND CUPCAKE MOLD| Use to present and hold the amount of product| 50,000| 25,000| HEART SHAPE CUPCAKE MOLD| Used to present and hold the amount of product during February| 50,000| 25,000| Baking Chopping Board| A durable board used to place the material to be cut| 4| 600| Clean Up Cloth| Use for cleaning and dry ing wet surfaces in the production or office area| 20| 100| Face mask| Worn in the face for protection during working hours| 2(By Box)| 260| Gloves| Used by the employees in the production area for their protection and sanitation during working hours| 2(By Box)| 200| Liquid Dish Soap| Concentrated liquid soap used only for washing the dishes| 3| 180| Liquid Hand Soap| Concentrated liquid soap used to wash hands after human defecation or urination and before working with the production| 3| 200| Measuring Cups (Liquid)| Used primarily to measure the volume of the liquid or solid baking ingredients| 4(by set)| 600| Measuring Cups (Dry)| A dry measuring cup is used for measuring solid cooking ingredient| 4(by set)| 400| Measuring Spoon| A spoon kitchen utensils used to measure the amount of an ingredient, either liquid or solid| 4(By set)| 400| Mixing Bowl| It is a bowl used for mixing ingredients. | 5| 1,750| Oven Gloves| Used o hold the hot tray and also for the employees protection| 10(By Set)| 550| Spatula| A heavy duty rubber spatula is a super b object for scrapping ingredients from the surface of the mixing containers| 5| 1250| Paper Wrap| An Eco-friendly paper used for sealing or covering the food| 1,000(By Roll)| 12,000| Tray| Kind of non sticky material where cupcakes are laid before putting up in the oven| 40| 3,000| Masking Tape| Used to seal the paper wrap to the foil| 1(By box)| 630| Hairnet| Used to hold the hair and to prevent from contaminating the food| 1(By plastic)| 150| TOTAL| | PHP 94,220| SUMMARY OF EXPENSES| PRODUCTION EQUIPMENT| PHP 185,860| DELIVERY EQUIPMENT| PHP 353,600| PRODUCTION SUPPLIES| PHP 94,220| TOTAL| PHP 633,680| F.Raw Materials Requirements All-purpose flour | PERIOD| QUANTITY| PRICE/KILO| WHOLE (1260Php/SACK of 50KILOS)| | Day| 27 kilos| PHP 25. 20| PHP 176. 40| | Week| 189 kilos| PHP 25. 20| PHP 4,762. 80| | Month| 810 kilos| PHP 25. 20| PHP 20,412. 00| | Year| 9,558 kilos| PHP 25. 20| PHP 240,861. 60| White Sugar | PERIOD| QUANTITY| PRICE/KILO| WHOLE (1850Php/SACK of 50KILOS)| | Day| 9 kilos| PHP 37. 00| PHP 333. 00| | Week| 63 kilos| PHP 37. 00| PHP 2,331. 00| | Month| 270 kilos| PHP 37. 00| PHP 9,990. 00| | Year| 3,186 kilos| PHP 37. 00| PHP 117,882. 00| Baking Soda | PERIOD| QUANTITY| PRICE/KILO| WHOLE (966Php/SACK of 50KILOS)| | Day| 1 kilo| PHP 19. 32| PHP 19. 32| Week| 7 kilos| PHP 19. 32| PHP 135. 24| | Month| 30 kilos| PHP 19. 32| PHP 579. 60| | Year| 354 kilos| PHP 19. 32| PHP 6, 839. 28| Baking Powder | PERIOD| QUANTITY| PRICE/KILO| WHOLE (960Php/SACK of 50KILOS)| | Day| 1 kilo| PHP 19. 20| PHP 19. 20| | Week| 7 kilos| PHP 19. 20| PHP 134. 40| | Month| 30 kilos| PHP 19. 20| PHP 576. 00| | Year| 354 kilos| PHP 19. 20| PHP 6,796. 80| Chocolate Bar | PERIOD| QUANTITY| PRICE/PIECE| WHOLE (30. 00Php/PIECE)| | Day| 12 pieces| PHP 360. 00| PHP 360. 00| | Week| 84 pieces| PHP 360. 00| PHP 2,520. 00| | Month| 360 pieces| PHP 360. 00| PHP 10,800. 00| | Year| 4,248 pieces| PHP 360. 00| PHP 127,440. 00 | Ground Cinnamon PERIOD| QUANTITY| PRICE/KILO| WHOLE (11665Php/SACK of 50KILOS)| | Day| ? kilo| PHP 233. 30| PHP 116. 65| | Week| 3 ? kilos| PHP 233. 30| PHP 408. 28| | Month| 15 kilos| PHP 233. 30| PHP 1,749. 75| | Year| 177 kilos| PHP 233. 30| PHP 20, 647. 05| Vegetable Oil | PERIOD| QUANTITY| PRICE/LITRE| WHOLE (1205Php/CONTAINER)| | Day| 1 litre| PHP 70. 88| PHP 70. 88| | Week| 7 litres| PHP 70. 88| PHP 496. 16| | Month| 30 litres| PHP 70. 88| PHP 2,126. 40| | Year| 354 litres| PHP 70. 88| PHP 25,091. 52| Cheese | PERIOD| QUANTITY| PRICE/GRAMS| WHOLE (110Php/450g)| | Day| 135 grams| PHP 110. 00| PHP 330. 00| | Week| 945 grams| PHP 110. 00| PHP 2,310. 00| Month| 4,050 grams| PHP 110. 00| PHP 9,900. 00| | Year| 47,790 grams| PHP 110. 00| PHP 116,820. 00| Eggs (Medium Size) | PERIOD| QUANTITY| PRICE/TRAY(30 PIECES)| WHOLE (141Php/TRAY30pcs)| | Day| 125 pieces| PHP 141. 00| PHP 587. 50| | Week| 875 pieces| PHP 141. 00| PHP 4,112. 50| | Month| 3,750 pieces| PHP 141. 00| PHP 17,625,0 0| | Year| 44,250 pieces| PHP 141. 00| PHP 207,975. 00| Evaporated Milk | PERIOD| QUANTITY| PRICE/ MILILITERS| WHOLE (41Php/300 MILILITERS)| | Day| 900 mL| PHP 41. 00| PHP 123. 00| | Week| 6,300 mL| PHP 41. 00| PHP 861. 00| | Month| 27,000 mL| PHP 41. 00| PHP 3,690. 00| | Year| 318,600 mL| PHP 41. 00| PHP 43,542. 00| Condensed Milk PERIOD| QUANTITY| PRICE/ MILILITERS| WHOLE (46Php/300MILILITERS)| | Day| 300 mL| PHP 46. 00| PHP 46. 00| | Week| 2,100 mL| PHP 46. 00| PHP 322. 00| | Month| 9,000 mL| PHP 46. 00| PHP 1,380. 00| | Year| 106,200 mL| PHP 46. 00| PHP 16,284. 00| Mini Marshmallows | PERIOD| QUANTITY| PRICE/PACK| WHOLE (10Php/PACK)| | Day| 2 packs| PHP 10. 00| PHP 20. 00| | Week| 14 packs| PHP 10. 00| PHP 140. 00| | Month| 60 packs| PHP 10. 00| PHP 600. 00| | Year| 708 packs| PHP 10. 00| PHP 3,540. 00| Candy Flower | PERIOD| QUANTITY| PRICE/PACK| WHOLE (10Php/PACK)| | Day| 6 packs| PHP 10. 00| PHP 60. 00| | Week| 42 packs| PHP 10. 00| PHP 420. 00| | Month| 180 packs| PHP 10. 00 | PHP 1,800. 00| | Year| 2,124 packs| PHP 10. 0| PHP 21,240. 00| Rainbow Sprinkles | PERIOD| QUANTITY| PRICE/PACK| WHOLE (15Php/PACK)| | Day| 2 packs| PHP 15. 00| PHP 30. 00| | Week| 14 packs| PHP 15. 00| PHP 210. 00| | Month| 60 packs| PHP 15. 00| PHP 900. 00| | Year| 708 packs| PHP 15. 00| PHP 10,620. 00| Nips (Chocolate) | PERIOD| QUANTITY| PRICE/PACK| WHOLE (20Php/PACK)| | Day| 3 packs| PHP 20. 00| PHP 60. 00| | Week| 21 packs| PHP 20. 00| PHP 420. 00| | Month| 90 packs| PHP 20. 00| PHP 1,800. 00| | Year| 1,062 packs| PHP 20. 00| PHP 21,240. 00| Fresh Ampalaya | PERIOD| QUANTITY| PRICE/KILO| WHOLE (469Php/50 KILOS)| | Day| 35 kilos| PHP 9. 38| PHP 328. 30| | Week| 245 kilos| PHP 9. 8| PHP 2,298. 10| | Month| 1,050 kilos| PHP 9. 38| PHP 9,849. 00| | Year| 12,390 kilos| PHP 9. 38| PHP 116,218. 20| Mango Jam | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (145Php/200 grams)| | Day| 3 bottles| PHP 145. 00| PHP 435. 00| | Week| 21 bottles| PHP 145. 00| PHP 3,045. 00| | Month| 90 bottles| PHP 145. 00| PHP 13,050. 00| | Year| 1,095 bottles| PHP 145. 00| PHP 158,775. 00| Banana Jam | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (120Php/200 grams)| | Day| 3 bottles| PHP 120. 00| PHP 360. 00| | Week| 21 bottles| PHP 120. 00| PHP 2,520. 00| | Month| 90 bottles| PHP 120. 00| PHP 10,800. 00| | Year| 1,095 bottles| PHP 120. 00| PHP 131,400. 00| Strawberry Jam PERIOD| QUANTITY| PRICE/PIECES| WHOLE (100Php/200 grams)| | Day| 3 bottles| PHP 100. 00| PHP 300. 00| | Week| 21 bottles| PHP 100. 00| PHP 2,100. 00| | Month| 90 bottles| PHP 100. 00| PHP 9,000. 00| | Year| 1,095 bottles| PHP 100. 00| PHP 109,500. 00| Single cupcake box (3 ? inches) | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (204Php/24 PIECES)| | Day| 1,026 pieces| PHP 8. 50| PHP 8,721. 00| | Week| 7,182| PHP 8. 50| PHP 61,047. 00| | Month| 30,780| PHP 8. 50| PHP 261,630. 00| | Year| 374,490| PHP 8. 50| PHP 3,183,165| Cupcake  box  of 6 | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (270Php/24 PIECES)| | Day| 1,026 pieces| PHP 11. 25| PHP 11,542. 50| | Week| 7,182| PHP 11. 25| PHP 80,797. 50| Month| 30,780| PHP 11. 25| PHP 346,275. 50| | Year| 374,490| PHP 11. 25| PHP 4,213,012. 5| SUMMARY OF RAW MATERIALS EXPENSES| Total Raw Material Cost Per Day| PHP 24,038. 75| Total Raw Material Cost Per Week| PHP 168,271. 25| Total Raw Material Cost Per Month| PHP 721,162. 50| Total Raw Material Cost Per Year| PHP 8,898,889. 95| G. Plan/Factory Location The Incorporators decided to put up the Manufacturing and office area in the same location. It will be situated at #56, 20th Ave. Murphy Cubao, Quezon City. The company choose Cubao to build their main office due to it is very strategic and accessible to many commercial areas here in Metro Manila.All supplies needed for production is available. H. Plant Layout AREA| WIDTH| LENGTH| 200 square meters| 164,145. 33 Square inches(105. 90 sq. meters)| 145,855. 30 Square Inches(94. 10 sq. meters)| I. Waste Disposal System Proper segregation of waste is very important to avoid any da ngerous bacteria and viruses that may cause bad effect to the company as well as to the product. Garbage disposal in any places inside and outside of the company is very necessary to make duties less demanding. All biodegradable, non-biodegradable and recyclable are separated so that, it can avoid any leakage and bad odor. By doing this, it can also help other people to make money through garbage.It can also be a source of income by selling recyclable waste to any junk shops especially dead batteries, metals, bulbs, plastic bottles, and cans. Kitchen wastes can be used for planting as fertilizer and this shouldn’t be burned because it may add up carbon dioxide emission which is bad for every individuals health as well as to our planet. J. Quality Control System BBS Corporation is very delicate with the quality control of its product as the company’s matter of safety and achieving its goal to satisfy consumers. The team ensure that the BBS Corporation’s product c ame from good quality of ingredients so that customers can assure that the product done its safety and right procedure before externalizing to the market.The company has a quality control inspector who will check the products of BBS Corporation. All the cupcakes must do its proper procedure to maintain its quality. If the cupcake/s does not pass the inspection, all of it will sell in cheapest price for the company at least to recover from all the expenses used. The quality control inspection will cover the texture, color, the packaging, and the appearance of the Ampalaya Cupcake. Cleanliness and Sanitation The primary concern of the company is to maintain cleanliness and sanitation in kitchen, working areas like office, comfort rooms, inside and outside of the company and even the employees must sanitize their hands every 15 minutes of working hours.This is a responsibility of the company to keep the surroundings away from any effects that may cause to company’s product and s ervices. All equipment use to make products is strictly prohibited to leave it without washing and dry cleaning properly after used. Employees should be wearing desired uniform during working hours with disposable gloves and hair covers. Accident Prevention, Crisis Management, and Food Safety To show a tangible love and care to our valued customers as well as to our employees, solutions are ready to prevent any inconvenience to make target number of products. Employees should be always warned or aware about safety precautions.To prevent accidental poisoning that customers may get from our products, the proponents make sure that cleaning detergents and different kinds of anti-insects, viruses, and or bacteria are in different storage or cabinet away from ingredients that used to make cupcakes. Chemicals or film developing products are locked away. Any suspicious gas leaks from the kitchen and office appliances should be always checked. First aid kit should be always ready for any acc idents may occur and there should be reminders for safety checklists posted indoors. For fire and burn prevention, everyone should know where the exit doors located, maps for fire escape plan and routes is posted in company’s wall lane. Fire extinguisher is kept inside the kitchen, garage and near a fireplace.Smoke detectors and CCTV Cameras are installed throughout the company and batteries should be always checked, security guard/s should always roam around. Fireplace chimney is professionally cleaned yearly or 6 months after if necessary. And electrical sockets not in use should be unplugged at all times. For food safety, employees must washed their hands every 15 minutes of working hours and must wear desired uniform like, hairnets, disposable gloves, masks, apron and close shoes. Food poisoning is prevented through safe food storage and preparation, all cabinets must locked properly, dry and wet ingredients separated through food dividers. Hand Washing and Clothing To av oid cross contamination, proper hand sanitizing is done every 15 minutes of working hours.Personal hygiene for employees is very important since they’re in food industry. Their uniforms are always checked by the kitchen head as well as employees condition. Proper attire and grooming of all employees before and after the work is encouraged. Dressing rooms of all employees must maintain cleanliness at all times. K. Production Cost i. Total Production Per Year FOIL CONTAINERS| UNITS PRODUCED| Per Day| 1,026| Per Week| 7,182| Per Month| 30,780| Per Year| 374,490| ii. Production Cost per Unit Ampalaya Cupcake INGREDIENT| WEIGHT/PIECES/QTY. | COST PER DAY (PHP)| All-purpose flour| 27,000 grams| PHP 176. 40| Sugar| 9,000 grams| PHP 333. 00| Baking Soda| 1,000 grams| PHP 19. 32|Baking Powder| 1,000 grams| PHP 19. 20| Chocolate Bar| 12 pieces| PHP 360. 00| Ground Cinnamon| 500 grams| PHP 116. 65| Vegetable Oil| 1000 milliliters| PHP 70. 88| Cheese| 135 grams| PHP 330. 00| Eggs| 125 pi eces| PHP 587. 50| Evaporated milk| 900 milliliters| PHP 123. 00| Condensed Milk| 300 milliliters| PHP 46. 00| Mini marsh mallows| 2 packs| PHP 20. 00| Candy Flower| 6 packs| PHP 60. 00| Rainbow Sprinkles| 2 packs| PHP 30. 00| Nips (chocolate)| 3 packs| PHP 60. 00| Fresh Ampalaya| 35 kilos| PHP 328. 30| Banana Jam| 900 grams| PHP 435. 00| Mango Jam| 900 grams| PHP 360. 00| Strawberry Jam| 900 grams| PHP 300. 00| Single cupcake box| 1,026 pieces| PHP 8,721. 00|Cupcake  box  of 6| 1,026 pieces | PHP 11,542. 50| TOTAL| | PHP 24,038. 75| PRICING SIZE| COST| SUGGESTED PRICE| Single cupcake box(3 ? inches)| PHP 44. 00| PHP 54. 00| SIZE| COST| SUGGESTED PRICE| Cupcake  box  of 6| PHP