Foundation of Sociology Essay - Discover the Mind of Sociology Students

Foundation of Sociology Essay - Discover the Mind of Sociology StudentsGood essay topics for foundations of sociology are those that portray an understanding of the human psyche and human consciousness. Most of us have encountered someone or something whom we could not understand, and how do you express this? Some of us might be able to answer this by using interesting words or concepts, but the majority of us will simply use a pitying look, or would run away in embarrassment.Good essay topics for foundations of sociology need to communicate what this person did, what he felt, what the purpose of his actions were, and how he was affected. The main objective of this process is to reveal the motives, goals, beliefs, prejudices, and values which led to his or her actions.There are four fundamental factors which are at the core of human psychology. These four things that trigger our actions are: the survival instinct, the desire for growth, the instincts for self-preservation, and the hu nger for love. These four factors also constitute our internal moral compass, which acts as a guide to what is right and wrong. Once these four factors are examined, you can easily identify the unconscious human motives behind the actions of others.To explore the psychological condition of an individual, you need to observe his or her reactions to human emotions. You should observe and analyse how he or she reacts to different situations, and understand their response patterns. This will be useful when writing your own foundations of sociology essay.Growth is the process of evolution in which the new develops from the old. We can consider the human body as a machine, with all its parts functioning in accordance with the actions of the driver or makers. This is true in many ways such as when we realize that we go through adolescence and adulthood, have a child, make a living, or even want more children, that is our body developing.Essays are the most effective ways to explore a perso n's life and personality. Essays are by definition, written in the form of narratives, and this is the best way to explain our thoughts, feelings, beliefs, and responses to stimuli. By telling a personal story, we not only describe the past, but also speak about the present. Essays and personal stories make for a truly compelling and thoughtful foundation of sociology essay topics.A good foundation of sociology will help you understand human consciousness and the psychology of humankind. The benefit is the ability to reflect on the problems created by those around us, thus making them learn from their mistakes.

How to Conjugate Raser (to Shave)

The French verb raser means to shave, but it specifically refers to shaving someone else. To say youre shaving yourself, youd use the reflexive se raser. How to Conjugate Raser Raser is a regular -er verb, which makes learning to conjugate it very simple. Remove the infinitive ending from the verb to determine the stem, which in this case is ras-. You complete the conjugation by adding the ending appropriate of the subject pronoun and the tense in use. See the tables below for simple conjugations of raser. Present Future Imperfect Present participle je rase raserai rasais rasant tu rases raseras rasais il rase rasera rasait nous rasons raserons rasions vous rasez raserez rasiez ils rasent raseront rasaient Subjunctive Conditional Pass simple Imperfect subjunctive je rase raserais rasai rasasse tu rases raserais rasas rasasses il rase raserait rasa rast nous rasions raserions rasmes rasassions vous rasiez raseriez rastes rasassiez ils rasent raseraient rasrent rasassent Imperative (tu) rase (nous) rasons (vous) rasez How to Use Raser in the Past Tense The most common way to use a verb in the past tense is to use the passà © composà ©. This compound tense requires an auxiliary verb and a past participle to form the conjugation. Raser requires the auxiliary verb avoir and the past participle rasà ©. However, when using the reflexive se raser, the auxiliary verb is à ªtre (all reflexive verbs use à ªtre when forming the passà © composà ©). For example: Linfirmià ¨re lui a rasà ©.The nurse shaved him. Il sest rasà © avant le diner.He shaved before dinner.

Former 20 Factors Used To Evaluate Right To Control And

Former 20 factors used to evaluate right to control and the validity of independent contractor classifications compressed into three categories—Behavior Control, Financial Control, and Relationship of the Parties. This test refers to the level of control of employer has over its employees. This control arises from the division and enforcements of jobs, time and work time. The more the employer exercise control over the workers, the more likely the workers classified as employees, not independent contractors. QUESTION 5 A. Robert Redford was employee at-will at Make to Believe Fund Inc. of Jersey City, NJ with the position of senior fund accountant. His company has been engaged in an accounting scheme to artificially boost revenue and†¦show more content†¦C. i. Employees who are employed by business with ten employees –Title VII doesn’t apply to employees who are hired by employers with less than 15 employees; however state antidiscrimination statutes may apply for fewer than 15 employees. ii. Labor union and employment agencies- Labor unions that have 15 members or more, operate a hiring hall that refers workers to covered employers and employment agencies that procure workers for employers are covered by Title VII. iii. Religious organization: Religious organizations (including religious educational institutions) may discriminate on the basis of religion in their activities, including secular, profit-making commercial activities and however they are not exempted to discriminate on the basis of race, sex, color, national origin or age. iv. White males: As the title doesn’t mention specific races that are covered or not covered rather it says no race is excluded from the protection afforded by the title VII, thus white employees are also protected as the same way as someone from any other race. QUESTION 8 I like drinking coffee and if circumstances permit, I would like to establish a coffee house that sells the best African organic coffee. I have four business forms that I could choice in order to do business in the US. The type, advantage and disadvantage of the business formsShow MoreRelatedAccounting for Fuzzy Dice Inc. Acquisition of Tiny Tots Toys Llc1708 Words   |  7 PagesAUTHORITATIVE AND INTREPRETIVE GUIDANCE CONSIDERED Refer to ASC 805-10-20 (Business Combinations. Overall. Glossary) Refer to ASC 805-10-55-4 through 55-9 ((Business Combinations. Overall. Implementation Guidance and Illustrations) Refer to ASC 805-10-50-1 through 50-7 ((Business Combinations. Overall. Disclosure) DETAILED DISCUSSION, ANALYSIS, EVALUATION OF ALTERNATIVESamp; REASONS FOR CONCLUSION QUESTION 1 Fuzzy may obtain control of Tiny by acquiring its net assets or its equity interests. ForRead MoreACC 460 Final Exam2813 Words   |  12 PagesBoard (FASB) in terms of the judgment of the A. FASB members. B. auditor. C. preparer. D. users. 4) Section 11 of the Securities Act of 1933 uses the term material fact to limit the amount of information required. Under the Act, the standard used to determine an item’s materiality A. may be found in FASB pronouncements. B. is the auditor’s professional judgment. C. has been established by the SEC as a percent of net income or of total assets. D. is the average prudent investor. 5) AnyoneRead MoreCitibank: Performance Evaluation1428 Words   |  6 Pagesmanagement to develop and complete the former Citibank’s performance evaluation system mainly based on financial measures. In 1996, a new Performance Scorecard integrating non-financial measures, including a customer satisfaction indicator, was introduced in order to be used as â€Å"a central management tool to implement [high service] strategy and evaluate performance.†2 This is a sign of great willingness from the California Division to broaden its business vision and control. This effort to improve the effectivenessRead MoreThe Role Played By Howard Schultz1673 Words   |  7 Pages1. Evaluate the role played by Howard Schultz in the growth and success of Starbucks. Is the company in danger of relying too heavily on Mr. Schultz? Howard Schultz has played an important role in the creation and expansion of Starbucks. However, Schultz was not one of the founders of Starbucks as is commonly thought. Starbucks was started in 1971 by Jerry Baldwin, Zev Siegel, and Gordon Bowker who opened up Starbucks as a place to share their love of coffee with their customers (Thompson, PeterafRead MoreAlice Saddy1236 Words   |  5 PagesExternal amp; Internal Design (more internal then external) – looking at crises and causes * Very little external analysis (no porter, vrine, swot) – confusing reporting relationships, not able to deal w/stress of†¦supervision problems, span of control issues, * Staff: ability of supervisors to ensure, without putting clients at risk, that they are properly looked after. Strong pressure and amount of quality of care needed because of risk clients are put at is rising. * By product, byRead MoreSmoking Is Responsible For An Increasing Number Of Deaths Worldwide2235 Words   |  9 PagesIntroduction Smoking is responsible for an increasing number of deaths worldwide. OECD (2013) indicates that tobacco is a major risk factor for a leading cause of the premature mortality, as it increases the risk of heart attack, stroke, lung cancer, mouth cancer, and pancreatic cancer. Compared to other OECD countries Canada’s smoking rate is low. In 2013, 16.30% of Canada’s total population was found to partake in smoking, where the average of OECD countries smoking rate was 21.13%. However, manyRead MoreThe Deepwater Horizon Oil Spill Essay2353 Words   |  10 PagesThe e Deepwater Horizon oil spill at the Macondo well began on April 20, 2010, in the Gulf of Mexico on the BP-operated Macondo Prospect. An explosion on the Deepwater Horizon drilling rig on 20 April 2010 killed 11 people and caused almost 5 million barrels of oil to flow into the Gulf of Mexico. The spill covered 68,000 square miles of land and sea and triggered a response effort involving the use of nearly 2 mill ion gallons of dispersant chemicals (Pallardy). Considered the largest accidentalRead MoreStr 581 Essay1954 Words   |  8 PagesSYLLABUS Strategic Planning and Implementation Copyright 2013 by University of Phoenix. All rights reserved. Course Description This capstone course integrates concepts from all prior courses in the program. Students apply the concepts of strategic planning and implementation to create sustainable, competitive advantage for an organization. Other topics include environmental scanning, strategic analysis, corporate social responsibility, implementation and evaluation, and risk management. Read MoreLidl : Surveillance Case Study Essay5241 Words   |  21 Pagesworkplace for a variety of reasons such as safety, prevention of theft or misuse and performance checks. The issues identified within this article are that of whether the monitoring that was carried out was necessary or whether it breaches privacy rights and has a negative effect on the employee. Although this is the main issue highlighted in the article, there are many underlying problems within Lidl as an employer and an organization; which will be presented and scrutinized in this essay. The mediaRead MoreWgu Ethical Leadership C206 Vot2 Task 2 Essay2528 Words   |  11 Pagesstrengths concerning how it conducts itself in an ethical manner. An ethics audit will involve evaluating the company’s standard of ethic, it ethic climate, and how well the company’s employees follow ethical standards. One of the first things to evaluate in an ethics audit is if a company has a written code of ethics and how comprehensive it is. Moreover, the written code of ethics should apply to everyone in the company from the top down with a clear zero tolerance policy in place for ethics violations

The Crucible By Arthur Miller - 1182 Words

People will do almost anything to take down the person they believe to be the cause of their problems. McCarthyism blew up in the 1940’s when America and Russia (a communist country) had a race with technology. With this McCarty saw his opportunity to take down his competition by accusing them of being a communist; which at the time, was seen as being a large threat to the American government. Sense that Russia was a communist country, and threatening war against America, being a communist was punishable by incarceration. While with the Salem Witch Trials of sixteen-ninety two the court and townspeople were pushed into unthinkable things by their own fears of few people. In The Crucible (written based off of the records Miller read when he visited Salem) Abigail was determined to get what and who she wanted, and in trying to achieve that goal Abigail accused women in the town of witchcraft to protect herself. Being accused of witchcraft in Salem was the equivalent of being accused of being a communist in the nineteen-forties. Miller wrote the Crucible to point out the underlying ridiculousness that sparked real fear in both the time of McCarthyism and the Salem Witch Trials; McCarthy and Abigail protecting themselves, punishment being the best option, and having no proof but still ruined people s lives. McCarthy’s only goal was to protect himself so he put the light on him opponents. Taking advantage of the time and fearful state that America was in McCarthy found aShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court system in th e 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experiencesRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with thre e types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be the

Impact Of The Cold War On The International Realm

American Military University The Impact of the Cold War On Globalization, Human Rights and Independent States Katlynn Lindsay International Politics 502 Professor Peter Ronayne 11 January 2015 Was the Cold War an impact on the international realm? If it was then what are the direct impacts it has made? During the time of the fall of the Soviet Union much of our technology advancements launched for a new global network. This paper will examine how the Cold war impacted globalization, human rights and independence movements. The Cold War was the beginning of a new type of war fighting that created a new type of tactical strategy. It was an arms race and as social media plays more into our world it was the perfect display of a War of Words. Having had the opportunity to live and study at a Russian University in Russia for roughly five months through these experiences chaos and lack of information were shown to become weapons themselves. Options never once considered rise to be the popular choice because in a time of panic it is the only choice. With this research paper I want to focus on 3 major topics but with inserts of personnel experiences as well as tryin g to find connections within the data presented. Historically the Cold War took place between 1945 and 1990 although some International Scholars considered the beginning of the Cold War was in 1917 Russian revelation brought on major changes within Russia’s political and later on historical changes.Show MoreRelatedContemporary Mainstream Approaches : Neo Realism And Neo Liberalism1527 Words   |  7 Pagesand anarchy along with their respective model structures of the international system. Two neo-realist branches study security strategies; these branches are offensive and defensive realism. Offensive realists often agree with the traditional realist ideologies, while defensive realist, often confused with their neo-liberalist counterparts, believe that relations amongst states is based on their friendship and in some situations war is unavoidable amongst enemy states. Liberalism, which has manyRead MoreThe Economic Powers Of The United States1199 Words   |  5 Pagesand corporal power that the U.S wields. There is no other nation that comes close to being recognized as hegemony. Looking through history, economic powers and impact of nuclear weapons it is hard to imagine such war ever occurring. Experts have attempted to understand and determine if a war of this measure is possible. In my opinion war is simply not in the best interest of both nations. China and The United states rely on each other for their economy, trade, and as allies. If all factual evidenceRead MoreChina s Foreign Policy Record967 Words   |  4 PagesThrough examination of China’s foreign policy record, particularly post-Cold War, a better understanding of the distinct approaches a realist theorist and a liberal theorist may have to the same event or policy, can be further explored through the lens of China. In his book, International Politics of the Asia Pacific, Ya huda states, â€Å"It is only since the end of the Cold War that China’s leaders have developed policies that recognize that the future security and prosperity of their country requiresRead MoreInternational Orders Emerge After The World War II1407 Words   |  6 PagesIt is true that the theories and arguments of International Relations can help in conceptualizing and understanding the international order. Based on my recent course reading my thesis is that international orders emerge after the major wars that changed the route of history. Certain years consider key turning points: 1648, 1713, 1815, 1919 and 1945.The outcome of the new power distribution made the leading states have sought to hold onto that power trying to reform basic organizing rules principlesRead MoreU.s. Vietnam War On American Culture, Politics, And Foreign Policy1060 Words   |  5 Pages history, the Vietnam War has left a deep and lasting impact on American culture, politics, and foreign policy. From 1964 to t he present day, the Vietnam War redefined the scope of U.S. influence both at home and abroad, and caused a fundamental shift in American society that dramatically changed the way in which Americans viewed their government and the role of the United States as a world power. For an entire generation of Americans, who watched as the horrors of the war in Vietnam unfold beforeRead MoreTo What Extent Did Public Opinion Shape International Politics in the First Half of the Twentieth Century’?1632 Words   |  7 PagesInternational History 1914-1991– Essay: ‘To what extent did public opinion shape international politics in the first half of the twentieth century’? Tutor: Student Number: Submission: Word count: 1,617 words approximately The first half of the twentieth century was indeed a time in history in which things such as two of the most deadly wars, the Russian Revolution, the Great Depression, the foundation of the UN and the start of the Cold War took place. But, were these eventsRead MoreThe Global North And Global South1045 Words   |  5 PagesDevelopment is a term that can be viewed as both a positive or negative consequence of globalisation, depending on the impact it has within the Global North or the Global South. Williams et al. (2014) states that the Global North and the Global South are interconnected through a variety of global processes, and to view the effect globalisation has on these areas it is imperative to analyse development within the areas. Sidaway (2012) claims that through globalisation, society has placed demarcatedRead MoreThe Legitimacy And Global Governance1729 Words   |  7 PagesThe legitimacy and importance of institutions in global governance is a highly contested topic, am ong which many question the existence of international institutions. To suggest that institutions in global governance do not matter, is to suggest that the majority of countries have the willingness to co-operate, the ability to solve disputes and to organise themselves to ensure problems are dealt with effectively without the pressure of an outside body – which has been proven to be ineffective . ThisRead MoreRussia s Role As A World Leader1363 Words   |  6 Pagesmiddle east and are increasing their interventionist role. There are many theories that that can be used to explain the current world issues. Two of those concepts include national interest and the balance of power. This is the first time since the Cold War that the Russians have taken such a bold action (Zakaria). This emphatic move by the Russians is causing Americans to feel as if they are being replaced as the world leader who is at the forefront of all issues. This however, is incorrect as merelyRead MoreRealism And Pursuit Of National Interests1796 Words   |  8 Pages Realism is an approach to international politics that is based on the importance of power politics and the pursuit of national interests (Heywood, 2000). According to this school of thought, the international realm is a moral free ambience in which the state is seen as a rational and uniform player which finds itself in constant conflict with the other states of the system due to the lack of a comprehensive world government, i.e. an international anarchy (Oldemeinen, 2010). Realism is directly contrasting

Stanley Tookie Williams free essay sample

Learning how to fight at age six is a bit ridiculous. As a member of the black male species living in the ghetto he would either become the prey or the predator. With the lack of parental guidance he had become immersed in the violence-taking place in Los Angles. He grew up looking up to drug dealers and pimps. His first job as a teen was to patch the and feed dogs used in dog fighting rings. The dog would evenly be beaten or shot by the owners and gamblers and hustlers. The betting had become to young boys fighting, Williams was paid to enter the fight and beat the other challenger to the point they were unconsciousness. William would hide the horrors he had saw and performed. Williams was usually absent from school. He would be destined to be â€Å"dis-educated† described as the impaired and diseased knowledge he received in school and in the street. We will write a custom essay sample on Stanley Tookie Williams or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He had come to the conclusion that he would be better off in the streets. Through fighting he had met several friends, with whom he frequently stole and made quick money as a bootblack. â€Å"Bootblack† a person employed to polish boots and shoes. One of his new friends name was Raymond Washington. The two of them created an alliance that was called the Crips, which was founded to protect the neighborhood from larger gangs. The original Crips consisted of about 30 members but they soon would split into the Westside and the Eastside Crips. In 1979 the Crips had become a statewide gang and Williams and Washington lost control of the group. In 1979 Washington was shot and killed, which was blamed on the Hover faction of the Hoover faction of the Crips, which led to war between Hoover and other factions of the Crips. No arrests were made, but theories state that Washington knew his killer. Williams and some of his fellow member were high on PCP-laced cigarettes, than drove to a convince store and robed it. Williams than took the storeowner to the while the others robbed the store, shot out the security cameras and than released two bullets execution-style shot to the back. They only profited 120 dollars from the robbery. Prosecutors than say Williams broke into a hotel office Brookhaven and shot and killed three members of the family who owned the motel. The gun used was linked to Williams’s shotgun and several gang members testified that Williams was indeed bragged about it. Williams denied this shooting as well, claiming that other members of the gang framed him. In 1981, Williams was convicted of murder and two counts of robbery in the Los Angles superior Court, which he was sentenced to death. On April 20th he was sent to San Quentin to sit on death row. Williams didn’t adjust well to prison life, and by the mid 80’s he was given six and a half years in solitary confinement fro multiple assaults n guards and fellow inmates. After about two years in confinement he started examined his life’s choices and repented for his actions. He attributed his transformed to God, and he began to speak out against gang violence. In 1988 he filed an federal appeal that he was a changed man but his appeal was denied. In 1994 he was released from solitary confinement. With his new mind set he started writing a book with the help of a lady named Barbra Cottman Becnel, and published eight books about anti-gang books aimed at children. In 2002 Mario Fehr, a member of the Swiss Parliament, nominated Williams for the Nobel Peace Prize in recognition for his work against gang violence. Although he did not win the award, many supporters spoke out in favor of the ormer gang members transformation into social reformer. He would be nominated for the honor six times in total. That same year, Williams appealed again for a commuted death sentence. The appeals panel urged the judge to consider commuting Williams death sentence to life behind bars, citing the former gang members efforts toward anti-gang education. The appeal failed once aga in. In 2004, Williams helped create the Tookie Protocol For Peace, a peace agreement for one of the deadliest and most infamous gang wars in the country between the Crips and their rival, the Bloods. Williams received a letter from President George W. Bush commending him for his actions. That same year, his book Blue Rage, Black Redemption: A Memoir 2004 was published. The book was written with the intention to warn kids away from following Williams life of crime. I felt after he was rehabilitated that he should have been given some kind of immunity for work he had done with the anti-gang efforts. And was even nominated for a Nobel Piece Prize. The man truly trans formed himself from a dangerous gang leader to a leader of anti-gang violence.

Colgate Case Study free essay sample

Colgate-Palmolive is recognized as the global leader in household and personal care products. Prior to the 1990s, consumers were satisfied with toothbrushes that were aesthetically pleasing. As therapeutic toothbrush sales rose it became obvious that consumers were becoming increasingly concerned with their oral health, specifically their gums. As a result, the toothbrush industry experienced a massive arrival of worthy competitors and the formation of a niche or premium market. In order to gain an edge each competitor worked on developing new toothbrush technology and forming alliances with dental professionals, expanding advertising budgets and offering promotions that would capture a consumer’s attention. Some of Colgate’s key competitors included Gillette, Johnson Johnson, Proctor and Gamble, and Smithkline Beecham. Each of these companies owned products that appealed to consumers for various reasons and for an everyday purchase was relatively inexpensive. For example, Gillette’s toothbrush featured indicator bristles that signal the consumer when to change toothbrushes. We will write a custom essay sample on Colgate Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In addition, in 1992, Gillette announced that it would restage its dental floss, roll out a new mouthwash, and possibly introduce specialty toothpaste in efforts to be the leader in the oral care category. On the other hand, Johnson Johnson offered the reach design that cleans in hard to reach places. Crest Complete created the rippled bristle design that reaches between teeth like a dental tool. Finally, Smithkline Beecham offered a pressure sensitive, flexible neck linking brush that prevents gum irritation. Compare Consumer Behavior for Toothbrushes and Toothpaste The majority of consumers were not focused in detail on dental products although everyone faces the risk of gum disease and plaque buildup. Based on the research presented in the case, consumers of the baby boom generation have become increasingly concerned about oral hygiene. Some consumers aim to avoid oral care problems while others focus mainly on preventing bad breath and maintaining white teeth. It was noted that consumers generally believed that both toothbrushes and toothpastes were important in achieving effective oral hygiene, the presence of uninvolved consumers affected sales because they tend to make adjustments only when confronted by oral hygiene problems. Increasing the demand for toothpaste proved to be difficult and any new brands tended to decrease the sales of existing toothpaste products. However, it was noted that for the toothbrush category, increased advertising and special promotions generated a greater demand as the consumer was provided with additional options. Colgate-Palmolive has been able to maintain its substantially high percentage of sales in both the toothpaste and toothbrush market. Arguments for launching Precision as (a) a Niche Product and (b) Mainstream Brand Launching Precision into the market mix would give Colgate-Palmolive sufficient supply to meet the demand for a niche product. Precision would also not take away from other product offerings from CP’s various other product offerings. Precision would in many ways provide additional help to other product’s like floss and mouth wash with its ability to remove more plague. Through studies conducted using infrared technology it was determined that no matter how a consumer brushed their teeth, (vertical or back and forth) the design of precision would achieve the goal of removing more plague from the gums and between teeth, making Precision a mainstream brand. Another option that CP has is to enter the Precision toothbrush as a niche, super-premium product. As a niche product, compared to the other CP models, Precision would be expected to earn roughly 32% volume share and 46% value share. One positive factor of introducing the Precision as a niche product is not only would it give Colgate enough time to build up a stock of the product, CP would also be able to avoid taking the Children’s Plus model off store shelves. With the Precision toothbrush, CP could finally introduce a super-premium product into the mix and give the therapeutic consumer segment some much needed attention. Recommendation Create a comprehensive product that appeals to all consumers with minimal advertising and marketing costs. Launch as a niche product because there remains a large segment of consumers who only demand the basics in oral hygiene. Precision could be introduced as Colgate’s premiere product.