Race & television Essay Example | Topics and Well Written Essays - 250 words

Race & television - Essay Example Racism is tagged as humor to make it sound acceptable to the audience. Racial concepts are inculcated in our minds as a secondary outcome while the prime focus remains upon the comedy. On the other hand, real life racial interactions are much more hostile and obviously offensive in nature. Real life racial interactions include frequent use of abusive language and bullying, that is either physical or verbal or both. The fictional views projected on TV assume great tendency to influence our personal interactions. â€Å"Just as people can develop their views about others through dialogue and interaction with others in society, the same types of outcomes can emerge based simply on watching television† (Mastro, Behm-Morawitz, and Kopacz, 2008). In my childhood, I tried to maintain distance from my blonde class fellows because they were stereotyped as fools in certain cartoon series. Nevertheless, over the time, I have become more critical in my analysis of the validity of information provided about specific ethnicities and races on TV, which is why, I am not as influenced now as I used to be

“The Things They Carried” Essay Example for Free

â€Å"The Things They Carried† Essay In â€Å"The Things They Carried,† Lieutenant Jimmy Cross is torn between being a good leader to his soldiers and his love for Martha, thus making him a truly dynamic character. A dynamic character is someone who undergoes an important, internal change because of action in the plot. For example, personality or attitude would be two that play a role in against Lieutenant. Jimmy cross shows us in the story just what a dynamic character is, and I am going to explain how he acts before the climax and how he evolves after. Dreamy Lieutenant Cross must lead his men through rice paddies in Vietnam. No matter how hard he tries to be a good leader, he cannot stop fantasizing about Martha. He would rather be back in New Jersey with her, a girl who does not love him back. The hardest thing that Lieutenant carries is his emotional attachment to her. It tortures him that she doesn’t feel the same way, but she never will. His love for her is to the point it’s an obsession. As it mentions in the story all the soldiers carry all their necessities they want to make them feel warm and at home, whereas, Jimmy Cross carries in his wallet two photographs of Martha. It reads, â€Å"The first was a Kodacolor snapshot signed love, though he knew better,† and â€Å"The photograph had been clipped from the 1968 Mount Sebastian Yearbook.† We can see this whole dream the he carries around with him distracts him from his job. Throughout the whole story Lieutenant Cross struggles to stop thinking about Martha and start being a better leader to his soldiers. Although he proves to us he is so wrapped up in his fantasies; it takes the death of Ted Lavender for Lieutenant Jimmy Cross to open his eyes and snap out of it. Cross believes he could have prevented it if he wouldn’t have been thinking about Martha. There he decides he has to learn to think only of his job in the field. He will never forgive himself for mistaking the responsibility of his men. Jimmy Cross was being selfish and his now paying for it by having to go on throughout the day missing a soldier. Martha had a way of leading on Jimmy Cross and to allow his love for her to grow. The letters she sent in the mail, the pebble she sent him, and to the words separate but together  quality can make Jimmy Cross very distracted. A lot of times its easy to just get your hopes up and to think about that daily non-stop. Jimmy had a love for Martha that she didn’t ever give back. Often leading him to get his hopes up. I suppose it would be hard to be so far away and just to have that someone you know will be there when you get home and to love you like you love them. That’s all Lieutenant Jimmy Cross wanted. However to overcome all this he burns all of Martha’s letters, throws the pebbles away, and concentrates on being a leader he was supposed to be in the beginning to his soldiers.

Tropical Rain Forest Soils of La Selva Essay -- Ecology Wildlife Natur

Tropical Rain Forest Soils of La Selva Tropical rain forests across the globe are currently threatened by massive deforestation for logging, grazing, and cultivation (Otzen 1993). Such land-use practices alter temperature regimes (Fernandes and Sanford 1995) as well as ground, soil, and surface water, flora, fauna, and microorganisms (Otzen 1993). These changes may result in a loss of soil organic matter, a decrease in soil fertility (Garcia-Oliva et al. 1994, Tissen et al. 1994), severe soil erosion (Otzen 1993), and changes in soil structure and chemistry (Fernandes and Sanford 1995, Sollins et al. 1995, Montgagnini and Sancho 1994.) The response of tropical rain forest soils to deforestation depends upon the specific properties of the soils as well as the type of use they are subject to. La Selva Biological Station, located in north-central Costa Rica and containing a mixture of pasture, second growth, and intact forest, provides an excellent opportunity to study the effects of deforestation on examples of three soil orders--Entisols, Inceptisols, and Ultisols. Although limited studies have been conducted on the impact of deforestation on soils in this area, a knowledge of their properties may help predict the nature of the changes that would occur due to deforestation. Such changes will determine whether or not rejuvenation of the rain forest is possible. All soils at La Selva are derived from volcanic parent material. This material came primarily from eroded lava flows, although some material was carried in lahars. At higher elevations, soil parent material consists of lava weathered in place. Both alluvial and colluvial deposits cover the lower elevations, however, which include river terraces of various ages. Mos... ...s: Biogeochemistry (Dordrecht) 6: 181-89. Sollins P., Sancho, Freddy, Mata, Rafael, Sanford, Robert L. Jr., 1994, Soils and soil process research, pages 34-53 in McDade, L. A.; K.S. Bawa; H.A. Hespenheide; and G.S. Hartshorn (eds.), La Selva Ecology and Natural History of a Neotropical Rain Forest: Chicago, University of Chicago Press, 486 p. Tidall, J.M. and J.M. Oades, 1982, Organic matter and water-stable aggregates in soil: Journal of Soil Science 33: 141-63. Tissen, H., E. Cuevas, P. Chacon. 1994. The role of soil organic matter in sustaining soil fertility. Nature 371: 783-785. Uehara, G. and G. Gillman, 1981, The Mineralogy, Chemistry, and Physics of Tropical Soils with Variable Charge Clays: Boulder, Colorado, Westview press. Vitousek, P.M. 1984. Litterfall nutrients cycling and nutrient limitation in tropical forests. Ecology 65: 285-298.

Prose Passage by Ralph Waldo Emerson

In the Prose Passage, Ralph Waldo Emerson’s attitude towards nature is very obvious. He illustrates to the reader that he not only enjoys nature, but he is charmed and connected to it. In this passage, he also explores the differences between how adults see nature and how children see nature. Finally, he reiterates his delight and connection to nature in saying, â€Å"Yet it is certain that the power to produce this delight does not reside in nature, but in man, or in a harmony of both. Ralph Waldo Emerson was not only an enthusiastic writer of nature, but an enjoyer of its magnificent features as well. † Emerson explains that there is such vastness and difference in nature that someone who visits it can’t possible ever get tired of it. He writes, â€Å"Within [the] plantations of God, a decorum and sanctity reign, a perennial festival is dressed, and the guest sees not how he should tire of them in a thousand years. † Its beauty is so wonderful that being bored is inconceivable to him.To exemplify that nature evokes happiness even if a person were to be under the worst imaginable circumstances, he states, â€Å"In the presence of nature a wild delight runs through the man, in spite of real sorrows. † Of course, his enjoyment is expressed when he writes, â€Å"Crossing a bare common [park or grassy square], in snow puddles, at twilight, under a clouded sky, without having in my thoughts any occurrence of special good fortune, I have enjoyed a perfect exhilaration. I am glad to the brink of fear. † The strong imagery that he portrays with the puddles and clouded sky brings the reader closer to the image of nature that Emerson saw.Emerson elucidates to the fact that adults and children have very different views of the sun even though it is the same for both. He writes, â€Å"Most persons do not see the sun. At least they have a very superficial seeing. The sun illuminates only the eye of the man, but shines into the eye and the heart of the child. † Emerson gives the reader the understanding that their connection with nature is lost on their road to adulthood. However, children admire and enjoy the sun, seeing it in a different light than that with which adults see it.This is demonstrated when he says, â€Å"The sun illuminates only the eye of the man, but shines into the eye and the heart of the child. † On the whole, Emerson’s love of nature is overwhelmingly exposed in this passage. In the end, he underscores the unbroken connection between humankind and nature by writing, â€Å"The lover of nature is he whose inward and outward senses are still truly adjusted to each other; who has retained the spirit of infancy even into the era of manhood. His intercourse [communication] with heaven and earth becomes part of his daily food. â€Å"

Paul Hogan – Shrimp on the Barbie

Imagine that you are the creator of the Paul Hogan ‘Shrimp on the Barbie' ad. Evaluate the effectiveness of this ad in exploring a ‘realistic representation of Australia. -Explain the vision you had for this ad and how it represents Australia in a realistic way and comment on your use of stereotypes. -Evaluate the effectiveness of your choice of elements (I'm guessing this meaner techniques, such as camera shots and angles, symbolism, color symbolism, Juxtaposition and colloquial language) and the impact it has on the audience.Reflect on how successful you have been in creating your advertisement and outline any challenges you faced. The ‘Shrimp on the Barbie' ad, featuring Paul Hogan, was aired twenty-nine years ago, and yet it is still the most memorable tourism campaign ever launched by a foreign country in the USA. When you mention Australia to Americans one of the first things that comes to their mind is this advertisement and most people can recall the phrase â€Å"throw a shrimp on the Barbie†.Actually the phrase has become so well known that hat it is hard to see how it was able to reach this level of recognition and retention when marketing technologies in those days were far from modern global ‘present everywhere' sophisticated media. Considering the relatively modest penetration of advertising in the past, the Paul Hogan ‘Shrimp on the Barbie' ad was very effective in doing what it was made to do which envisioned the ad to become popular in the US to promote tourism in Australia. Without a doubt this was done very successfully.In the perception of many Americans, Australia was regarded as a very different, assistant place, with different, sometimes bizarre way of life. The typical stereotypes about Australia widespread in America included a strange accent with specific slang, barbeques everywhere and every time, kangaroos Jumping all around, wrestling crocodiles, laid back and casually dressed people, dangerous lo oking Aboriginal people and so on. My ad used references to several of these stereotypes such as showing wildlife, desert and beach landscapes and of course Australian way of talk including the famous phrase of â€Å"throw a shrimp on the Barbie†.The barbeques in question featured Paul Hogan on a yacht in Sydney Harbor, looking relaxed, wearing casual dress, surrounded by women wearing bikinis and men wearing Just pants. He was obviously enjoying such company and was inviting others to Join him and taste his hospitality. To broaden the appeal Paul Hogan was in the desert and also on the beach trying to show some of the things that the tourists may be able to experience here. Among them would be Sydney Harbor Bridge, Sydney Opera House, Centre Point Tower and other landmarks throughout Australia.Throughout the video, I have used the element of colloquial language best embodied in the line of throw another shrimp on the Barbie'. Since the advertisement was aired, this line has been associated with Australia even though ‘shrimp' is an American word tort ‘prawn ‘. The reason tort this was to avoid contusion between the two words and therefore use the American version; creating the impression that Americans are warmly welcome and will feel at home in Australia.The varied use of camera angles including high, low and straight, have been useful in representing efferent views and perspectives on Australia, showing the dominance if filmed from a low angle, inferior if filmed from a high angle and even if filmed straight. Camera shots have been utilized in the sense to focus on a main point of interest or emphasis an object that is significant through long medium and close up shots. Example, when Paul Hogan was talking to the audience, the shot was a close up, which can also be described as a demanding gaze as when he was looking the audience straight in the eye requiring attention.The application of color symbolism as been used to change the atm osphere as the lack of saturation and use of brightness creates an illusion of happiness and exhilaration, making people want to come to Australia. At the start of the video, the desert and beach have been put right next to each other in slides; the purpose of this was to show the diversity of the different habitats and landscapes. Overall the use of all these elements/techniques have been very successful as they have put in the minds of the audience that Australia is an exotic country which would be a top of the list holiday destination.Creating the advertisement was not an easy task that required a few days, it took time and consideration of all the different things that should be included into the video such as the way to manipulate the different stereotypes and use the different elements in an effective way. A few of the challenges, I faced was the suggestion of Americans might not be able to understand what ‘prawn' meant which then changed into ‘shrimp' and what per sona to chose which would represent Australia and at the same time be well-known in America and therefore appealing to American audience.

Free Essays on Carnival Cruises

, they will be flexible. Therefore, today’s organisation stand in sharp contrast to the typical bureaucratic organisations that have many vertical levels o... Free Essays on Carnival Cruises Free Essays on Carnival Cruises Introduction : Nowadays, many organisation are outsourcing their non- core activities to an external agents. Distribution is one of these activities as distribution consider as a non-core activity for many firms. Although, there are many advantage for outsourcing, there are also risks and disadvantage in this process. In this essay I would explain the term outsourcing and explain why organisations are preferring to outsource some of its functions in today’s environment. Also, in this essay it has been tried to analysis the advantage and disadvantage of the outsourcing process and its risks towards the organisation. The word outsourcing could be described as the contractual relationship with a specialised outside service provider for work traditionally done in-house. Outsourcing could also be defined as the use of external agents to perform one or more organisational activities. In the last decade or so there has been a trend, particular among large scale companies, to hand over the whole or part of the distribution function to the external agents. One should emphasis that outsourcing is an issue that is not specific to distribution. Many other organisational functions, such as information system, building maintenance, etc†¦, have been outsource for many years in organisations. There are different reasons for organisations outsourcing their distribution function. More and more organisations today face a dynamic and changing environment. This, in turn, is requiring these organisations to adapt. Competition is also changing. The global economy means that competitors are likely to come from across the ocean as from across town. Successful organisations will be the ones that can change in response to the competition and changing environment. In other words, they will be flexible. Therefore, today’s organisation stand in sharp contrast to the typical bureaucratic organisations that have many vertical levels o...

Three Major Psychological Disorders essays

Three Major Psychological Disorders essays There are many Psychological Disorders: Bipolar Disorder; Generalized Anxiety Disorder; Obsessive-Compulsive Disorder; Panic and Agoraphobia Disorder; Schizophrenia.... Disorders like depression, neuroses, anxiety disorders, psychosomatic diseases, posttraumatic stress disorders, are very common in the adult population. Depression and anxiety disorders may affect heart rhythms, increase blood pressure, and alter blood clotting. They can also lead to elevated insulin and cholesterol levels. These risk factors, with obesity, form a group of signs and symptoms that often serve as both a predictor of and a response to heart disease. Furthermore, depression or anxiety may result in chronically elevated levels of stress hormones, such as adrenaline. As high levels of stress hormones are signaling a "fight or flight" reaction, the body's metabolism is diverted away from the type of tissue repair needed in heart disease. In this paper we will look closer at three major psychological disorders: depression, anxiety and schizophrenia. We take a look at four main points of the disease: a) Clinical Presentation, b) Risk Factors, c) Epidemiology, d) The Role of Culture. Mood Disorders Mood disorders clearly demonstrate a disturbance in emotional reactions or feelings. Almost all psychological disorders have an impact on mood or affect, but the major symptom of these disorders is the intensity or extreme nature of the mood. While we all experience occasional highs and lows, mood disorders, also known as affective disorders, are characterized by their extremes in both intensity and duration. Even at their most intense, however, symptoms of affective disorders are often misinterpreted as merely mood swings. Worse, affective disorders are sometimes considered personality flaws rather than real medical conditions. The truth is that mood disorders are treatable medical illnesses caused by a complex interacti...

Obamas Health Care Reform Speech (Full Text)

Obamas Health Care Reform Speech (Full Text) Madame Speaker, Vice President Biden, Members of Congress, and the American people:When I spoke here last winter, this nation was facing the worst economic crisis since the Great Depression. We were losing an average of 700,000 jobs per month. Credit was frozen. And our financial system was on the verge of collapse.As any American who is still looking for work or a way to pay their bills will tell you, we are by no means out of the woods. A full and vibrant recovery is many months away. And I will not let up until those Americans who seek jobs can find them; until those businesses that seek capital and credit can thrive; until all responsible homeowners can stay in their homes.That is our ultimate goal. But thanks to the bold and decisive action we have taken since January, I can stand here with confidence and say that we have pulled this economy back from the brink.I want to thank the members of this body for your efforts and your support in these last several months, and especially those who have taken the difficult votes that have put us on a path to recovery. I also want to thank the American people for their patience and resolve during this trying time for our nation.But we did not come here just to clean up crises. We came to build a future. So tonight, I return to speak to all of you about an issue that is central to that future and that is the issue of healthcare.I am not the first President to take up this cause, but I am determined to be the last. It has now been nearly a century since Theodore Roosevelt first called for healthcare reform. And ever since, nearly every president and Congress, whether Democrat or Republican, has attempted to meet this challenge in some way. A bill for comprehensive health reform was first introduced by John Dingell Sr. in 1943. Sixty-five years later, his son continues to introduce that same bill at the beginning of each session.Our collective failure to meet this challenge – year after year, decade after decade – has led us to a breaking point. Everyone understands the extraordinary hardships that are placed on the uninsured, who live every day just one accident or illness away from bankruptcy. These are not primarily people on welfare. These are middle-class Americans. Some can’t get insurance on the job.Others are self-employed, and can’t afford it, since buying insurance on your own costs you three times as much as the coverage you get from your employer. Many other Americans who are willing and able to pay are still denied insurance due to previous illnesses or conditions that insurance companies decide are too risky or expensive to cover.We are the only advanced democracy on Earth – the only wealthy nation – that allows such hardships for millions of its people. There are now more than 30 million American citizens who cannot get coverage. In just a two-year period, one in every three Americans goes without healthcare coverage at some point. And ever y day, 14,000 Americans lose their coverage. In other words, it can happen to anyone.But the problem that plagues the healthcare system is not just a problem of the uninsured. Those who do have insurance have never had less security and stability than they do today. More and more Americans worry that if you move, lose your job, or change your job, you’ll lose your health insurance too. More and more Americans pay their premiums, only to discover that their insurance company has dropped their coverage when they get sick, or won’t pay the full cost of care. It happens every day.One man from Illinois lost his coverage in the middle of chemotherapy because his insurer found that he hadn’t reported gallstones that he didn’t even know about. They delayed his treatment, and he died because of it. Another woman from Texas was about to get a double mastectomy when her insurance company canceled her policy because she forgot to declare a case of acne.By the time sh e had her insurance reinstated, her breast cancer more than doubled in size. That is heart-breaking, it is wrong, and no one should be treated that way in the United States of America.Then there’s the problem of rising costs. We spend one-and-a-half times more per person on healthcare than any other country, but we aren’t any healthier for it. This is one of the reasons that insurance premiums have gone up three times faster than wages. It’s why so many employers   especially small businesses are forcing their employees to pay more for insurance, or are dropping their coverage entirely.It’s why so many aspiring entrepreneurs cannot afford to open a business in the first place, and why American businesses that compete internationally   like our automakers are at a huge disadvantage. And it’s why those of us with health insurance are also paying a hidden and growing tax for those without it about $1000 per year that pays for somebody else†™s emergency room and charitable care.Finally, our healthcare system is placing an unsustainable burden on taxpayers. When healthcare costs grow at the rate they have, it puts greater pressure on programs like Medicare and Medicaid. If we do nothing to slow these skyrocketing costs, we will eventually be spending more on Medicare and Medicaid  than every other government program combined. Put simply, our healthcare problem is our deficit problem. Nothing else even comes close.These are the facts. Nobody disputes them. We know we must reform this system. The question is how.There are those on the left who believe that the only way to fix the system is through a single-payer system like Canada’s, where we would severely restrict the private insurance market and have the government provide coverage for everyone.On the right, there are those who argue that we should end the employer-based system and leave individuals to buy health insurance on their own.I have to say that the re are arguments to be made for both approaches. But either one would represent a radical shift that would disrupt the healthcare most people currently have.Since healthcare represents one-sixth of our economy, I believe it makes more sense to build on what works and fix what doesn’t, rather than try to build an entirely new system from scratch.And that is precisely what those of you in Congress have tried to do over the past several months.During that time, we have seen Washington at its best and its worst. We have seen many in this chamber work tirelessly for the better part of this year to offer thoughtful ideas about how to achieve reform. Of the five committees asked to develop bills, four have completed their work, and the Senate Finance Committee announced today that it will move forward next week. That has never happened before.Our overall efforts have been supported by an unprecedented coalition of doctors and nurses; hospitals, seniors’ groups and even drug c ompanies   many of whom opposed reform in the  past. And there is agreement in this chamber on about 80% of what needs to be done, putting us closer to the goal of reform than we have ever been.But what we have also seen in these last months is the same partisan spectacle that only hardens the disdain many Americans have toward their own government.Instead of honest debate, we have seen scare tactics. Some have dug into unyielding ideological camps that offer no hope of compromise. Too many have used this as an opportunity to score short-term political points, even if it robs the country of our opportunity to solve a long-term challenge. And out of this blizzard of charges and countercharges, confusion has reigned.Well the time for bickering is over. The time for games has passed. Now is the season for action. Now is when we must bring the best ideas of both parties together, and show the American people that we can still do what we were sent here to do. Now is the time to deliv er on healthcare.The plan I’m announcing tonight would meet three basic goals: It will provide more security and stability to those who have health insurance. It will provide insurance to those who don’t. And it will slow the growth of health care costs for our families, our businesses, and our government.It’s a plan that asks everyone to take responsibility for meeting this challenge   not just government and insurance companies, but employers and individuals. And it’s a plan that incorporates ideas from senators and Congressmen; from Democrats and Republicans and yes, from some of my opponents in both the primary and general election.Here are the details that every American needs to know about this plan: First, if you are among the hundreds of millions of Americans who already have health insurance through your job, Medicare, Medicaid, or the VA, nothing in this plan will require you or your employer to change the coverage or the doctor you have. Let me repeat this: Nothing in our plan requires you to change what you have.What this plan will do is to make the insurance you have work better for you. Under this plan, it will be against the law for insurance companies to deny you coverage because of a preexisting condition. As soon as I sign this bill, it will be against the law for insurance companies to drop your coverage when you get sick or water it down when you need it most.They will no longer be able to place some arbitrary cap on the amount of coverage you can receive in a given year or a lifetime. We will place a limit on how much you can be charged for out-of-pocket expenses, because in the United States of America, no one should go broke because they get sick.And insurance companies will be required to cover, with no extra charge, routine checkups and preventive care, like mammograms and colonoscopies   because there’s no reason we shouldn’t be catching diseases like breast cancer and colon cancer before they get worse.That makes sense, it saves money, and it saves lives. That’s what Americans who have health insurance can expect from this plan   more security and stability.Now, if you’re one of the tens of millions of Americans who don’t currently have health insurance, the second part of this plan will finally offer you quality, affordable choices. If you lose your job or change your job, you will be able to get coverage. If you strike out on your own and start a small business, you will be able to get coverage. We will do this by creating a new insurance exchange   a marketplace where individuals and small businesses will be able to shop for health insurance at competitive prices.Insurance companies will have an incentive to participate in this exchange because it lets them compete for millions of new customers. As one big group, these customers will have greater leverage to bargain with the insurance companies for better prices and quality coverage. Thi s is how large companies and government employees get affordable insurance. It’s how everyone in this Congress gets affordable insurance. And it’s time to give every American the same opportunity that we’ve given ourselves.For those individuals and small businesses who still cannot afford the lower-priced insurance available in the exchange, we will provide tax credits, the size of which will be based on your need. And all insurance companies that want access to this new marketplace will have to abide by the consumer protections I already mentioned.This exchange will take effect in four years, which will give us time to do it right. In the meantime, for those Americans who can’t get insurance today because they have preexisting medical conditions, we will immediately offer low-cost coverage that will protect you against financial ruin if you become seriously ill. This was a good idea when Senator John McCain proposed it in the campaign, it’s a good idea now, and we should embrace it.Now, even if we provide these affordable options, there may be those   particularly the young and healthy who still want to take the risk and go without coverage. There may still be companies that refuse to do right by their workers.The problem is, such irresponsible behavior costs all the rest of us money. If there are affordable options and people still don’t sign up for health insurance, it means we pay for those people’s expensive emergency room visits.If some businesses don’t provide workers health care, it forces the rest of us to pick up the tab when their workers get sick, and gives those businesses an unfair advantage over their.And unless everybody does their part, many of the insurance reforms we seek   especially requiring insurance companies to cover preexisting conditions just can’t be achieved.That’s why under my plan, individuals will be required to carry basic health insurance just as most states require you to carry auto insurance.Likewise, businesses will be required to either offer their workers healthcare, or chip in to help cover the cost of their workers. There will be a hardship waiver for those individuals who still cannot afford coverage, and 95% of all small businesses, because of their size and narrow profit margin, would be exempt from these requirements.But we cannot have large businesses and individuals who can afford coverage game the system by avoiding responsibility to themselves or their employees. Improving our healthcare system only works if everybody does their part.While there remain some significant details to be ironed out, I believe a broad consensus exists for the aspects of the plan I just outlined:consumer protections for those with insurance,an exchange that allows individuals and small businesses to purchase affordable coverage, anda requirement that people who can afford insurance get insurance.And I have no doubt that these reforms wou ld greatly benefit Americans from all walks of life, as well as the economy as a whole.Still, given all the misinformation that’s been spread over the past few months, I realize that many Americans have grown nervous about reform. So tonight I’d like to address some of the key controversies that are still out there.Some of people’s concerns have grown out of bogus claims spread by those whose only agenda is to kill reform at any cost. The best example is the claim, made not just by radio and cable talk show hosts, but politicians, that we plan to set up panels of bureaucrats with the power to kill off senior citizens. Such a charge would be laughable if it weren’t so cynical and irresponsible. It is a lie, plain and simple.To my progressive friends, I would remind you that for decades, the driving idea behind reform has been to end insurance company abuses and make coverage affordable for those without it. The public option is only a means to that end   and we should remain open to other ideas that accomplish our ultimate goal.And to my Republican friends, I say that rather than making wild claims about a government takeover of healthcare, we should work together to address any legitimate concerns you may have. There are also those who claim that our reform effort will insure illegal immigrants. This, too, is false   the reforms I’m proposing would not apply to those who are here illegally. And one more misunderstanding I want to clear up under our plan, no federal dollars will be used to fund abortions, and federal conscience laws will remain in place.My healthcare proposal has also been attacked by some who oppose reform as a â€Å"government takeover† of the entire healthcare system. As proof, critics point to a provision in our plan that allows the uninsured and small businesses to choose a publicly-sponsored insurance option, administered by the government just like Medicaid or Medicare.So let me set the reco rd straight. My guiding principle is, and always has been, that consumers do better when there is choice and competition. Unfortunately, in 34 states, 75% of the insurance market is controlled by five or fewer companies. In Alabama, almost 90% is controlled by just one company. Without competition, the price of insurance goes up and the quality goes down.And it makes it easier for insurance companies to treat their customers badly – by cherry-picking the healthiest individuals and trying to drop the sickest; by overcharging small businesses who have no leverage; and by jacking up rates.Insurance executives don’t do this because they are bad people. They do it because it’s profitable. As one former insurance executive testified before Congress, insurance companies are not only encouraged to find reasons to drop the seriously ill; they are rewarded for it. All of this is in service of meeting what this former executive called Wall Street’s relentless profit expectations.Now, I have no interest in putting insurance companies out of business. They provide a legitimate service, and employ a lot of our friends and neighbors. I just want to hold them accountable. The insurance reforms that I’ve already mentioned would do just that.But an additional step we can take to keep insurance companies honest is by making a not-for-profit public option available in the exchange.Let me be clear   it would only be an option for those who don’t have insurance. No one would be forced to choose it, and it would not impact those of you who already have insurance. In fact, based on Congressional Budget Office estimates, we believe that less than 5% of Americans would sign up.Despite all this, the insurance companies and their allies don’t like this idea. They argue that these private companies can’t fairly compete with the government. And they’d be right if taxpayers were subsidizing this public insurance option. But th ey won’t be. I have insisted that like any private insurance company, the public insurance option would have to be self-sufficient and rely on the premiums it collects.But by avoiding some of the overhead that gets eaten up at private companies by profits, administrative costs and executive salaries, it could provide a good deal for consumers. It would also keep pressure on private insurers to keep their policies affordable and treat their customers better, the same way public colleges and universities provide choice and competition to students without in any way inhibiting a vibrant system of private colleges and universities.It’s worth noting that a strong majority of Americans still favor a public insurance option of the sort I’ve proposed tonight. But its impact shouldn’t be exaggerated   by the left, the right, or the media. It is only one part of my plan, and should not be used as a handy excuse for the usual Washington ideological battle.This is the plan I’m proposing. It’s a plan that incorporates ideas from many of the people in this room tonight   Democrats and Republicans. And I will continue to seek common ground in the weeks ahead. If you come to me with a serious set of proposals, I will be there to listen. My door is always open.But know this: I will not waste time with those who have made the calculation that it’s better politics to kill this plan than improve it. I will not stand by while the special interests use the same old tactics to keep things exactly the way they are.If you misrepresent what’s in the plan, we will call you out. And I will not accept the status quo as a solution. Not this time. Not now.Everyone in this room knows what will happen if we do nothing. Our deficit will grow. More families will go bankrupt. More businesses will close. More Americans will lose their coverage when they are sick and need it most. And more will die as a result. We know these things to be true.That is why we cannot fail. Because there are too many Americans counting on us to succeed   the ones who suffer silently, and the ones who shared their stories with us at town hall meetings, in emails, and in letters.I received one of those letters a few days ago. It was from our beloved friend and colleague, Ted Kennedy. He had written it back in May, shortly after he was told that his illness was terminal. He asked that it be delivered upon his death.In it, he spoke about what a happy time his last months were, thanks to the love and support of family and friends, his wife, Vicki, and his children, who are here tonight. And he expressed confidence that this would be the year that healthcare reform   Ã¢â‚¬Å"that great unfinished business of our society,† he called it would finally pass.He repeated the truth that health care is decisive for our future prosperity, but he also reminded me that  Ã¢â‚¬Å"it concerns more than material things.† â€Å"What we face ,† he wrote, â€Å"is above all a moral issue; at stake are not just the details of policy, but fundamental principles of social justice and the character of our country.†I’ve thought about that phrase quite a bit in recent days   the character of our country. One of the unique and wonderful things about America has always been our self-reliance, our rugged individualism, our fierce defense of freedom and our healthy skepticism of government. And figuring out the appropriate size and role of government has always been a source of rigorous and sometimes angry debate.For some of Ted Kennedy’s critics, his brand of liberalism represented an affront to American liberty. In their mind, his passion for universal health care was nothing more than a passion for big government.But those of us who knew Teddy and worked with him here people of both parties   know that what drove him was something more. His friend, Orrin Hatch, knows that. They worked together to provide children with health insurance. His friend John McCain knows that. hey worked together on a Patient’s Bill of Rights. His friend Chuck Grassley knows that. They worked together to provide healthcare to children with disabilities.On issues like these, Ted Kennedy’s passion was born not of some rigid ideology, but of his own experience. It was the experience of having two children stricken with cancer. He never forgot the sheer terror and helplessness that any parent feels when a child is badly sick; and he was able to imagine what it must be like for those without insurance; what it would be like to have to say to a wife or a child or an aging parent   there is something that could make you better, but I just can’t afford it.That large-heartedness   that concern and regard for the plight of others is not a partisan feeling. It is not a Republican or a Democratic feeling. It, too, is part of the American character. Our ability to stand in other peopl e’s shoes. A recognition that we are all in this together; that when fortune turns against one of us, others are there to lend a helping hand.A belief that in this country, hard work and responsibility should be rewarded by some measure of security and fair play; and an acknowledgement that sometimes government has to step in to help deliver on that promise. This has always been the history of our progress.In 1933, when over half of our seniors could not support themselves and millions had seen their savings wiped away, there were those who argued that Social Security would lead to socialism. But the men and women of Congress stood fast, and we are all the better for it.In 1965, when some argued that Medicare represented a government takeover of healthcare, members of Congress, Democrats and Republicans, did not back down. They joined together so that all of us could enter our golden years with some basic peace of mind. You see, our predecessors understood that government cou ld not, and should not, solve every problem. They understood that there are instances when the gains in security from government action are not worth the added constraints on our freedom.But they also understood that the danger of too much government is matched by the perils of too little; that without the leavening hand of wise policy, markets can crash, monopolies can stifle competition, and the vulnerable can be exploited.What was true then remains true today. I understand how difficult this healthcare debate has been. I know that many in this country are deeply skeptical that government is looking out for them.I understand that the politically safe move would be to kick the can further down the road   to defer reform one more year, or one more election, or one more term. But that’s not what the moment calls for. That’s not what we came here to do. We did not come to fear the future. We came here to shape it. I still believe we can act even when it’s hard. I still believe we can replace acrimony with civility, and gridlock with progress.I still believe we can do great things, and that here and now we will meet history’s test. Because that is who we are. That is our calling. That is our character. Thank you, God Bless You, and may God Bless the United States of America.

Political Talk Outside the Workplace Essay Example | Topics and Well Written Essays - 2000 words

Political Talk Outside the Workplace - Essay Example Inventory: While pursuing this course I realized that I do want to create effective and interesting compositions so that the people who read them may really enjoy them. Hence, it would not be wrong to say that I consider the writing to be an extension of my social self. Besides, while pursuing this course I realized that getting feedback and criticism from others much improves my writing skills. I really love it when people praise the originality and ingenuity of my ideas. This further motivates me to work on my writing skills so that in the long run I may turn out to be an interesting and appreciated writer. Thesis: The one great thing about computers is that they totally do away with the hassles caused by distance and time and allow me to communicate with people, friends and family members located anywhere in the world at any time of the day. Evidence: The very fact that when computers were not there, the maximum one could do to access one’s loved ones and friends was to give them a call. Social media like Facebook and Twitter rely on computers to be able to allow people to locate and communicate with their friends around the world. Computers also allow for communicating with people in a variety of formats like audio, visual and text. Purpose and Audience: This essay intends to communicate with the people interested in knowing my ideas about computers. I feel that I need to make the essay more personal. Too much of technical information has made the essay boring. Besides, many people already know these technical facts. I need to relate this information to my personal experience. Thesis Statement, Topic Sentences and Paragraphs: The thesis statement could be written in a more simple and compact manner. The thesis statement needs to be a summation of the important ideas I presented in the essay.

Should MDMA be prohibited Assignment Example | Topics and Well Written Essays - 250 words

Should MDMA be prohibited - Assignment Example proffered MDMA’s ability to cause long term brain impairments in normal learning and memory functioning, aside from toxic effects to the cardiovascular system leading to dehydration, hyperthermia and seizures. It is my personal conviction that MDMA should be used to maximize its potentials for psychotherapeutic purposes through controlled and managed professional care. The problems that emerge from excessive and irresponsible use of MDMA were actually rooted from lack of local and state controlled regulations on â€Å"dangerous therapeutic† drugs. I support Riedlinger & Montagne’s contention that if MDMA were produced and administered in samples of purity through the lowest therapeutic dose and frequency with proper patient screening, then, adverse effects could definitely be avoided. There have been numerous sensationalized cases of drug-related deaths accountable to regulated drugs that were ultimately easily accessed in greater dosage and frequency all over the world. The root cause of this is the lack of local at state governing bodies that could regulate, monitor, and restrict the dispatching of dangerous drugs. Narcotic pain relievers and drugs such as MDMA have continued to be abused by patients and drug users due to the accessibility of purchasing them in black markets and small unregulated and unmonitored drug stores. The lure of profits, concurrent with the weak regulation of drug agencies to monitor, penalize, and ultimately cause the cessation of operations of these drug stores and sellers, make this issue a continuing public health hazard. I share exactly the same opinion posted made by a class member who stipulated that not all uses of MDMA should be prohibited due to its psychotherapeutic purpose. However, it is still disturbing that despite the enormous volume of research work and testimonies on MDMA’s therapeutic value, there is still no officially approved medical or psychiatric application since its initial use in the 1970s. In this

FAA's Advanced Qualification Program (AQP) Essay

FAA's Advanced Qualification Program (AQP) - Essay Example As the economies of developing countries grow, their own citizens are already becoming the new international tourists of the future. The commercial aviation industry in the United States has grown dramatically since the end of World War II. In 1945 the major airlines flew 3.3 billion revenue passenger miles (RPMs). In 1903, the Wright brothers' first successful flight in Kitty Hawk, North Carolina marked the beginning of the aviation industry. In the early years, the public did not embrace airplane travel as an option, thinking that it was too dangerous. The first major stimulus that helped to develop the industry was the United States' participation in World War I. After the war, though, the government stopped funding research and development, practically stagnating growth in the aviation industry. The events of September 11 have had some of their worst economic effects on the airline industry, leading to a dramatic fall-off in passenger demand and substantially higher costs. But even before that day, the industry was facing bad times, with few airlines anticipating profitable performances in 2001. The Federal Aviation Administration (FAA) has released a Notice of Proposed Rulemaking (NPRM) that would make the Advanced Qualification Program (AQP) a permanent, alternative me... recommendation stemmed from an NTSB accident investigation of a Northwest Airline crash on August 16, 1987, in which 148 passengers, 6 crewmembers, and 2 people on the ground were killed. The NTSB had recommended that all part 121 carriers review initial and recurrent flight crew-training programs. Because it is an industry where mistakes can lead to an unacceptable loss of life and property, commercial aviation has been at the forefront of risk reduction through teamwork training. Among the best-known team training strategies to emerge from the aviation setting is Crew Resource Management (CRM) training. CRM training has endeavored to improve the margin of aviation safety for more than 30 years. The FAA is now proposing to incorporate the requirements of Special Federal Aviation Regulation (SFAR) No. 58 into 14 CFR part 121. Section 121.901 outlines the purpose and eligibilty of the alternate method of training and qualification known as "Advanced Qualification Program". Section 121.903 states that certificate holders who get approval of an AQP must comply with its provisions. Section 121.905 specifies the procedure for a certificate holder to make claim that AQP information or data submitted to the FAA is entitled to confidential treatment under 5 USC 552 (b) (4). [Federal Register] Section 121.907 contains definitions used throughout proposed subpart XXX. Section 121.909 outlines the approval process, where certificate holder applies for approval of an AQP curriculum. Section 121.911 is based on existing language from SFAR No. 58 section 4. Section 121.913 contains requirements for qualification curriculum. Section 121.915 contains program requirements for continuing quali fication curriculums. Section 121.917 contains additional requirements that must be included

Sustained writting Essay Example | Topics and Well Written Essays - 2000 words

Sustained writting - Essay Example The author further adds that, despite being wealthy, the gross domestic product does not rhyme with people’s wellbeing. Therefore, social innovation comes in as demand for the wellbeing programs at the workplace, which has led majority of employers to seek strategies that will aid the wellbeing programs. The article further adds that, research on employees’ wellbeing has previously focused on the quality of job, the balance of work life and employee satisfaction. In addition, those employees who are given more space in the office have low stress rat and high sense of wellbeing. Indeed, the growing productivity in the place of work in Australia can be related to employees’ wellbeing. Social Need: Employee and Business Well-Being as Organizations Demand According to Lebihan (2011, p.27), numerous research programs of organization and employees wellbeing are being launched; this can only mean that employees’ wellbeing has become a social need that needs to be attended to. Employees’ wellbeing includes satisfaction, job quality and the balance of work life, while organization’s wellbeing includes organization change, strength, and organizations dynamics. Nevertheless, for an organization to succeed there is need for a healthy and focused workforce that will drive the organization towards a competitive advantage. Importantly, employees’ quality of life should be improved so as to yield to organization’ effectiveness and allow employees increase their performance and productivity level. Studies have proved that when employees achieve job satisfaction, the level of absence reduces work related accidents, and the level of retention is high, thus productivity increases since employees are committed to work. Boezeman & Ellemers (2009, P.898) define job satisfaction as the attitude one has concerning his job; this attitude determines the employees’ output. According to Lebihan’s article, research is yet to proof that workers with high level of well-being are more productive thus resulting to a more profitable and functional organization. Social innovation in relation to employee wellbeing In this 21st century, imbalance contributes to the sustainability of business as usual, especially due to scarcity of resources and the increase in costs; hence, a change in the expectations of employees and customers is experienced. Therefore, social innovation should be directed towards social needs, for instance, organizations should find new strategies that not only contribute to the well being of employees but to organization’s productivity. Lebihan’s article, states that there is increasing demand of well being programs from employers who emphasize on proof that supports such programs. The result is leaving researchers with a task of proofing how wellbeing workers contribute to high productivity. Social innovation incorporates the developments and implementation of new ideas t hat will match the social needs. One arising need in this article is the employee and business wellbeing. However, social innovation is associated with the challenge of cost; nevertheless, it still contributes to the

Organizational Analysis Assignment Example | Topics and Well Written Essays - 1750 words

Organizational Analysis - Assignment Example Since its commencement in 1911, IBM has transformed as technological leader to presently possess around 433,000 employees and was accredited by Fortune as the second biggest United States based company with regard to employee number. Moreover, it is determined as fourth biggest in terms of market capitalization and ninth ranked in terms of profitability (ClearNexus, 2012). Besides, IBM holds many awards for its business-leading employment procedures and policies (IBM, n.d.). The company generates value for its customers and resolves business problems through rendering many different solutions that pull information technology and deep knowledge of business processes. IBM Global Services enable the company to address the needs of varied individual and organizational customers with the aid of IT consulting and services (IBM, 2012). Mission Statement and Role of HR in IBM IBM, as a company, deeply cherishes three of the most important values that are very much required for a company in o rder to reach exceptionable heights. IBM takes care of its employees and trusts its employees along with enabling the whole organization to follow their personal responsibilities at all levels in order to sustain themselves with the global standards. Thus, the three main mission statements that IBM follow: Devotion towards each and every client’s accomplishment Innovation and creativity that matters-for the organization and for the world Trust and human responsibility in each of its relationships (IBM, n.d.) Role of HR in Fostering IBM’s Mission Statement The role of human resource (HR) manager and department is considered to be one of the most critical constituents, which requires a lot of skills such as recruitment, staffing, brainstorming, designing payrolls, talent management, and employee retention among others. It is a kind of role that requires significant amount of multi-tasking skills and is very challenging (Dessler, 2011). IBM, being a company with a very la rge manpower, functions in a challenging and innovative environment in terms of managing the human assets as its resources. It believes in taking care of its customers and employees through different sections catering to the needs of the different people (Dessler, 2011). IBM follows a different HR aspect which was reorganized by Randy MacDonald, the senior vice president of human resources of the company. He segregated IBM’s 330,000 employees into three segments of customers including executive and technical employees as well as managers along with rank and file. Randy MacDonald has set up separate human resource management teams comprising training, recruitment and compensation specialists who concentrate on addressing the requirements of each staff segment. These particularly trained or specialized teams ensure that all the employees in the different segments get proper training, information and compensation as per the requirement and competency of the employees in order to support IBM’s needs (Dessler, 2011). Thus, IBM strongly believes on segmentation of the teams so that the needs and requirements of the different employees and customers can be taken care of. By following this policy, IBM not only caters to the need of the people but also manages the workplace in a very suitable manner. It also enables the company to dedicatedly meet its

Sustained writting Essay Example | Topics and Well Written Essays - 2000 words

Sustained writting - Essay Example The author further adds that, despite being wealthy, the gross domestic product does not rhyme with people’s wellbeing. Therefore, social innovation comes in as demand for the wellbeing programs at the workplace, which has led majority of employers to seek strategies that will aid the wellbeing programs. The article further adds that, research on employees’ wellbeing has previously focused on the quality of job, the balance of work life and employee satisfaction. In addition, those employees who are given more space in the office have low stress rat and high sense of wellbeing. Indeed, the growing productivity in the place of work in Australia can be related to employees’ wellbeing. Social Need: Employee and Business Well-Being as Organizations Demand According to Lebihan (2011, p.27), numerous research programs of organization and employees wellbeing are being launched; this can only mean that employees’ wellbeing has become a social need that needs to be attended to. Employees’ wellbeing includes satisfaction, job quality and the balance of work life, while organization’s wellbeing includes organization change, strength, and organizations dynamics. Nevertheless, for an organization to succeed there is need for a healthy and focused workforce that will drive the organization towards a competitive advantage. Importantly, employees’ quality of life should be improved so as to yield to organization’ effectiveness and allow employees increase their performance and productivity level. Studies have proved that when employees achieve job satisfaction, the level of absence reduces work related accidents, and the level of retention is high, thus productivity increases since employees are committed to work. Boezeman & Ellemers (2009, P.898) define job satisfaction as the attitude one has concerning his job; this attitude determines the employees’ output. According to Lebihan’s article, research is yet to proof that workers with high level of well-being are more productive thus resulting to a more profitable and functional organization. Social innovation in relation to employee wellbeing In this 21st century, imbalance contributes to the sustainability of business as usual, especially due to scarcity of resources and the increase in costs; hence, a change in the expectations of employees and customers is experienced. Therefore, social innovation should be directed towards social needs, for instance, organizations should find new strategies that not only contribute to the well being of employees but to organization’s productivity. Lebihan’s article, states that there is increasing demand of well being programs from employers who emphasize on proof that supports such programs. The result is leaving researchers with a task of proofing how wellbeing workers contribute to high productivity. Social innovation incorporates the developments and implementation of new ideas t hat will match the social needs. One arising need in this article is the employee and business wellbeing. However, social innovation is associated with the challenge of cost; nevertheless, it still contributes to the

Business Proposal Assignment Example | Topics and Well Written Essays - 1500 words - 2

Business Proposal - Assignment Example This business proposal concerns the introduction of a new private health insurance scheme in the country which will cater to the varying needs of the low to middle income group residents of the United States of America. An oligopolistic market is a market structure in which a handful of firms compete and overshadow. The insurance market in the United States of America is a highly competitive market. As per the principles of Economics, when a market sector is communicably connected between few dominating firms, then it becomes a highly competitive market. In an oligopolistic market, although a few companies dominate, there remains a possibility of a number of small companies operating in the same market. For example, in the health care insurance market of the United States of America, there are multinational companies like Blue Cross organizations, Etna and Kaiser who are the main players in the sector. However, in addition to this, there is also some small scale independent health care insurance coverage provided as a part of creating a support system for the low income groups of people. Also, there are small private insurance companies which provide specialty insurance services for disabled and ne edy people (Economics Online Ltd, 2014). This business proposal is focused on the emerging and existing demands in the market related to health insurance coverage. Also, the factor of the significance of health insurance coverage for the consumers and the manner in which premiums and coverage for these plans change in order to adapt to the external competitive environment are taken into consideration in the selected business proposal. A necessity of examining the results of certain quality metrics related to demands in the health care insurance market has been identified in the insurance market of the United States. The

Technology Effects Essay Example for Free

Technology Effects Essay â€Å"The fact is we didn’t get along well until photography came into its own. Then motion pictures in the early twentieth century. Radio. Television. Things began to have a mass. † This statement that Captain Beatty made while having a conversation with Guy Montag, was stating how the society had changed once the technology grew. Fahrenheit 451 is mainly about the effects of technology and its effects on humanity. It is also involves the topic, censorship, but that did not have much effect on the society as technology did. In fact it was because of the misusage of technology, censorship was even being focused on. In this society houses have parlour walls and in Montag’s house three of the parlour walls are covered with’ wall screens’ or large TV that covers the entire wall. Montag’s wife, Mildred, hardly ever stops watching them. Mildred’s favorite programs are the shows that involved scripts- she was given a script so that she could ‘become’ a part of the shows from her own living room. People in this society even called the actors on these programs their ‘family’. One day Montag was sick and he couldn’t handle the noise of the parlour, so he asked his wife to turn it off. Even in a situation like that she had rejected his request and replied, â€Å"That’s my family. † The TV separates one from the rest of the world. It even replaces the meaning of what family actually is. The society does not realize how this useless machine is hypnotizing people in dangerous way. Still there is a censorship that states owning and reading books are illegal. That does not even effect one- fourth of the society, because no one has time for it anyway. The majority of the society is too busy keeping up with all their TV programs. That is what is really affecting the people. In Fahrenheit 451, TV is not the only technology product that isolates someone from everyone else. Seashell Radios do it also. A seashell radio is a ear device that produces calm ocean sounds throughout the entire day. A person carried away with the relaxation of this cannot think about anything. And because they can’t hear other sounds , they don’t want to socialize with others. It allows them to be in their own world. With a device like the seashell radio, it is not reasonable to have a censorship idea that the people don’t have time to think. It is not that they actually don’t have time to think instead, they are simply not making time. If the seashell radio was not invented they more likely would have been able to think more.

The Airasia Marketing Concept Management Essay

The Airasia Marketing Concept Management Essay In the world of growing business competition, strategic management is where a process of certain level of management set goals and tactics in a firm. Strategic management provides overall direction of the functional areas of business firm department such as accounting, finance, production and marketing that allows the management to understand the concept of each operation level of management in the entire organization. Managers should also make the most from each organization level to achieve a best strengths and weakness in the environment. When this method is being applied, management seek answer to question regards to how, why and what will happened Airlines industry has help the industry in economic growth hence changing the life of people live and experience the world today Airlines operations interact among various officially permitted, community life, technology thus influencing management to make decision and actions This involved in relating the goals of the organization with the environment to a way of conscious and a planned method. AirAsia is one of the companies with a good strategic management and has becoming a low cost carrier airline which received several awards and recognition in the best low cost airlines in the world in year 2009. As of December 31, 2011, AirAsia Berhad (AsiaAsia) has engaged in providing transportation services which operates at a fleet of 90 aircraft. AirAsia operation flies over domestic and international destination with 108 routes and operates over 400 different daily flights which are located from different hubs. Those hubs are located in Malaysia, Thailand and Indonesia. AirAsia concept applies in no-frills, hassle-free, low fare business concept and their corporate values are Now Everyone Can Fly. Low Cost Airlines Simple Product Low Operating Cost Positioning Figure 1.0 AirAsia marketing concept. According to Daniel Chan market for airlines in Asia has been glomming to seek ways to compete each and another in the industry. Each of them has their own strategic management which allows them to achieve long terms objective and making them the best among their competitors. This has encourage AirAsia to consider strategic management program due to the current competition of Asia travel market and the need to have the urge to compete with their competitor which makes them only one of its kind in the industry. Four major functions of process which are planning, organizing, leading and controlling were no longer sufficient to support the current complex environment. This is because this process only managed the company internally but do not concentrate on the current environment which affecting the organization. Companies that adopt the four major functions were found that they were not successful in the current competitive market forces. On top of that, the organization only performs well in operation effective but not in strategy. Operation effectiveness and strategy are both similar but they only perform in a very different ways. Strategy is about the competitive market which the company performs different task in different ways of environment. Those tools are PESTEL, SWOT and Porter Five Forces. All of these tools analyses the macro and micro environment. Below diagram will further explain those tools. PESTEL DIAGRAM Political To fly outside Malaysia is not easy. Government political is one of the problem that low cost airlines faces. Landing charge and parking charges are very expensive and destination to Bangkok, Beijing, and Singapore is no cheaper than a backup airport. People are afraid to fly where threat of terrorism attack has happened before in the month of Sept 11 2001. Political stable where Asia country has no strikes, no wars and customer is free to plan their own traveling time. Economic Due to the stiff competition from MAS, AirAsia tend to offer lower pricing in tickets and a few flight routes to compete with the current economic. The rising of Asia middle class population growth has encourage customer to enjoy flying with a cheaper rate of tickets Malaysia Tourism and hospitality has boost AirAsia economic by advertising the brand name Social Has created a huge people awareness and exposure on traveling within a limited budget in Asia countries. This motivation was created with the AirAsia slogan Now everyone can fly AirAsia has created different living environment and culture by promoting different countries AirAsia commit to Safety First has outcome the fear of customer flying abroad due to the Outbreak of Several Acute Respiratory Syndrome (SARS). Technology AirAsia has the state of the art in IT technology which offers E-commerce. In Aug 2003, AirAsia become the first to offer SMS booking where the online service allows consumer to book ticket online, offer seat choosing and luggage check in. The website also offers viewing in six different languages. GO holiday was also launch to introduce customer to book holiday packages online via real time. AirAsia has bought in A320 to replace Boeing 737; which the new airbus has improved fuel efficiency, bigger overhead bin, lower maintenance and extra seat which proven to better performance and reliability. Environment The new purchase of A32 planes has an engine which burn less fuel technology which included lighter weight body. The new planes engine maintenance and wash program which proven to gain 1% to 2% efficiency. More improved pilot training which are being train to take-off and landing more efficiently AirAsia green methods is by adapt the paper containers and cups when they server food during the flight route. Legal Government policy has been set up to ensure that all government business trip to engage with MAS airlines. The budget airlines in south-east Asia is under-develop due to the market of aviation is control by the government right agreement. Customer has taken legal action towards AirAsia for failing to disclose the full price for some route location. Figure 1.0 Self created Pestel analysis Below diagram shows the SWOT analysis. The internal factor can be look into the strength and weakness of the company where else the external factors would be the opportunities and threats in the external environment. SWOT DIAGRAM STENGTHS WEAKNESS AirAsia has a very strong relationship with the government and airlines industry leaders The current management team is good in strategy formulation and implementation. The branding of AirAsia was well established in Asia Pacific. One of Asia cheapest Airlines which are low cost operations. The advance technology of the IT team such in emails alert and desktop alerts for a new promotion Multi-skilled staffed which are well equip and efficient in workforce. A single type of fleet which is easy to maintain and easy for pilot dispatch. AirAsia does not have own repair system, maintenance or overhaul (MRO) facility. Received a lot of complain from end user due to overwhelming of ticket purchases on festive season. Flights always delay due to improper time management. A fix-cost in perishable product which are the airlines seat. This will encourages the airlines to cut down price to attempt to fill empty seats at a lower price than rather flying at a half empty plane. No central location or backup airport. Branding is always an issue in placing in market position. OPPORTUNITIES THREATS There increasing of oil price creates an opportunities for AsiaAsia to capture new or existing customer which are on budget travelers. The ASEAN Open Skies program allows competition among regional airlines which creates partner with other low cost airlines for example Virgin has join in to create a brand name for AsiaAsia. Increase of population of Asian middle class will increase 700 million by 2013 which creates a huge opportunities for AsiaAsia to cater the need of user. Ongoing business prospect will open up new routes and new airport deals Rates such as airport departure, security charges and landing charges are elastic price which beyond the control of the airlines AirAsia profit margin is about 30% and this creates a new competitor to arise such as Tiger Airways. User safety point of view is neglected due to cheaper cost of ticket. User need to purchase a separated insurance for the ticket. Oil price fluctuations which affect the Aviation turbine fuel (ATF) and other operational cost. This will add cost to AirAsia since the total cost fuel is higher than 26% for low cost airlines compared to 20% for a full service airlines Lack of secondary backup airport infrastructure. Other countries like Europe have a secondary airport to avoid flying into mainland airports hence they can skip to pay high cost of landing fees. System always down due to high volume of online sales. Figure 2.0 Self created SWOT diagram. Porter five forces have been used to determine the competitive and the magnetism of the market value and to understand the AirAsia competitive advantage. Table below shows the porter five forces: PORTER FIVE FORCES Competitive rivalry within an industry. This would be the matrix segment of geographical and demography market. AirAsia competitor would be Tiger Airlines and Firefly which both of them also provides cheap flight and several same routes. AirAsia also claim that they dont have any additional fees which are not true. They have several hidden fees which are booking seats and luggage fees which could create a problem in price issue. Population of middle class income is increasing hence creates a huge opportunities for the airlines therefore airlines have to slash price among each another due to customer are not loyal and they tend to switch easy from different company to another Threat of new entry Branding is one of the major factors for new entry. Entry within this industry not only required high cost but also a branding image. New entry is required to impress the investors so that they can make a huge investment in the industry. Government legislation is also an issue where new airlines cant get a new permit flight route from the government. For example if AirAsia want to add more flight route to other county, this would be a barrier for them due to government permit and it will affect their profit. Different service product being offered by competitors where AirAsia provided travel packages around Asia besides only selling air ticket. AirAsia also have great connection with tourism companies around the Asia country thus making this harder for new competitor to compete. Bargaining power of supplier Bargaining power of buyers is strong and cost of switching airlines is low. AirAsia is not the only the airlines which offer low cost operation in Asia. Other competitor prices are not so much different than AirAsia. This will create customer to choose their most suitable schedule of airlines that fits them the best. Two major planes supplier which is Airbus and Boeing. Both of them are having the same standard aircraft which mostly AirAsia ordered in a large amounts from Airbus in order to expand their flight routes. This creates a strong relationship and big discount. Bargaining power of buyer Buyers nowadays are more informed and IT savvy. They are more sensitive to price change making they have more choices to compare with other airlines which its easy for customer to change to other airlines that offer the same service. Customer of Airasia is mostly individual /group travelers which their air tickets purchase is being purchase individual. This makes the bargaining power buyer is strong. AirAsia also have bad image when it comes to flight delays issue. Customer tends to choose other airlines to make sure they reach their destination on time. Threat of substitute product When the price of airlines is expensive, customer will look for a substitute. Price also depends on the booking time and flights date. The longer booking dates are cheaper compare to shorter booking dates. If the ticket is purchase last minute, which cost higher price, customer tends to switch to other airlines such as MAS or Singapore Airlines which offers premium services Some of the traveling purpose would be a business meeting which is now being taken over by the Internet industry. These meeting can be replaced with calls such as video conferencing which can take place within the office premises to save company traveling cost. Figure 3.0 Self created Porter Five Forces diagram. AirAsia adapted the theory of market segment where penetrate into the low cost carrier and the ability to compete among other competitor in the field business. Those methods are: The use of E-commerce in the AirAsia system. They have implement a E-commerce business tool making it one of the kind that allows a AirAsia to sell product, advertise, purchase supplies, bypass and track inventory, cutting down the paperwork and sharing information over the e-portal. This system has improved productivity and higher profitability and yet minimizing the cost of expenses in the company According to Pultorak (2004), when a business strategy mix with IT, the IT platform can be modify to meet business needs and respond to certain user requirement. Example would be the IT platform online system that AirAsia implemented. Customer reservation system (CRS) is a user friendly web-based system which allows user to make reservation, choosing their own seat at various prices, printing out their own e-ticketing and self check-in online which saves ample times. This also helps to cut down the middleman or travel agents cost. All this was being implemented to archive the lowest cost of an airline can possible achieved The use of ERP system in the AirAsia system. Its a use of software that develops a support decisions with planning and controlling the business Its integrated software to make the IT system more effective and efficiently which has been successfully maintain the process of integrity data, reduced month end closing processing time, increase in speed up of data reporting and data retrieval process The system also helps AirAsia to capture their daily operation transaction as well as the operational cost. As the result from both of this system, AirAsia has move from the traditional business method and transform it into an E-commerce system which allows them to achieved their goals and objective to be one of the lowest carrier airplanes in the world This essay describes the strategic management use of implementation of certain tools such as PESTEL, SWOT and Porter Five Forces analysis. Those tools make AirAsia achieve their capability, scope and goals Making use of the IT system and E-commerce has also lead AirAsia to be one of the low cost carriers in the airplane industry. AirAsia chooses strategic management method based on the competition in airlines industry is tough. Other airlines companies are trying to figure out strategic ways to compete among their industry which strategic management has become one of the tools factor to survive in their business industry. None the less airlines need to consider on how to integrate the system as well as the main factors such as external and internal process

Negative Leadership Essay -- Leadership

A few years ago I worked at a company that defined the concept of negative leadership. The firm was a start-up company and had a tremendous opportunity for growth, but the potential of the company depended on how the managerial staff and the administration handled the human resources. The company was providing an innovative service for major companies around the world. The company started off well offering the employees prizes for the best monthly performance and a bonus for extra production. "Anyone can say that they have integrity, but a person's actions are the real indicator of their character. Your character determines who you are. Who you are determines what you see. What you see determines what you do. That's why you can never separate a leader's character from his actions. If a leader's actions and intentions are continually working against each other, then look to his character to find out why." (Maxwell, 1999) Everyone in the industry was excited about the prospects of working for this firm. Unfortunately, things turned sour rather quickly, as the leadership team of...

Education: United States vs. Ukraine Essay

There are 1.8 million people coming to the United States every year. According to U.S. census estimates, in 2006 there were 961,113 Americans of Ukrainian descent representing 0.33% of the American population. The Ukrainian population in the United States is thus the second largest outside the former Soviet Union. One of the reasons is that the education is more progressive and flexible, which makes it easier for people to attain their educational goals. In different countries and in different cultural environments, education has different forms, methods and meanings for people. Given the opportunity to attend schools in Ukraine and in the United States, I could not help but notice the differences between the two educational systems. The U.S. educational system is more liberal, comprehensive, and specialty focused when compared to the Ukrainian system. The educational system of Ukraine is continuously changing due to the transitional period of the country from the former Soviet Union . During the Soviet period, educational organizations in Ukraine were state-supported institutions, none of which had religious affiliations. As cultural environment changes, this is no longer true for the modern Ukraine. Nowadays, all schools, from pre-school to the institutions of higher education, have Christian classes in their curricular activities. Contrary to the state-sponsored education of the Soviet era, there are both public and private educational establishments, all of which must be accredited by the Ministry of Education of Ukraine. Primary and secondary education comprise pre-school through grade 11. The components of primary level of education are pre-school programs which are attended by two-third of all Ukrainian children. Children ages 6 months to 3 years are enrolled in nursery schools. Children ages 3 to 6 years are enrolled in kindergartens. Then starts secondary education: elementary in grades 1 – 4; lower secondary in grades 5 – 9; and upper secondary in grades 10 – 11. Grades 1 through 9 are collectively called Incomplete (General) Secondary Education, and grades  10 and 11 are called Complete Secondary education. Three types of institutions also offer the upper secondary school curriculum: the general academic schools, the secondary vocational-technical schools and the specialized secondary school. Regardless of the type of upper secondary training completed, Ukrainian students have the right to continue their education at a postsecondary institution. Applications are accepted from citizens who meet the following criteria: * students have completed secondary education; * for full-time study students must be under 35 years of age and there are no age limits for part-time or evening study; * students have passed a competitive entrance examination set by each institution of higher education. There are three types of grading systems in Ukraine. Ordinarily universities used a traditional 5-point scale: â€Å"5† = â€Å"excellent†, â€Å"4† = â€Å"good†, â€Å"3† = â€Å"acceptable†, â€Å"2† = â€Å"unacceptable†. Since 2006, university students are graded on a rating scale of 0 to 100. These grades can be transformed to the 5-point scale approximately as follows: from 91 to 100 means â€Å"5†, from 71 to 90 means â€Å"4†, from 51 to 70 means â€Å"3†, from 0 to 50 means â€Å"2†. Both the rating scale and the 5-point scale are used in university registers at the present. As for secondary schools, they also used the 5-point scale until 2000. Since 2000 secondary schools use a 12-point scale, which could be transformed into the traditional 5-point scale as follows: â€Å"12† = â€Å"5+†, â€Å"11† = â€Å"5†, â€Å"10† = â€Å"5-† and so on. Education in the United States follows a pattern similar to that in the Ukrainian system. Early childhood education is followed by elementary school, middle school, high school, and then postsecondary education. Postsecondary education includes non-degree programs that lead to certificates and diplomas plus six degree levels: associate, bachelor, first professional, master, advanced intermediate, and research doctorate. The U.S. system does not offer a second or higher doctorate, but does offer postdoctorate research programs. Contrary to the Ukrainian system, in the United States people can go to college at any age and also have homeschooling programs. The most common grade scale in the United States is the letter grade: â€Å"A† through â€Å"F†, which is derived from a scale of 0–100 points. The following table shows the transformation: A| B| C| D| F| | | –| | | –| | | –| | | –| | 100-97| 96-93| 92-90| 89-87| 86-83| 82-80| 79-77| 76-73| 72-70| 69-67| 66-63| 62-60| Below 60 Percent| One of the big differences between two systems is course schedule. In Ukraine students have to follow a particular schedule made to satisfy the educational institution program, while in the United States students have flexibility in scheduling their classes. For example, if I start any level of secondary or postsecondary education in Ukraine, I will be assigned to a group of 20-30 people (called a â€Å"class†), who have the same schedule and we don’t have to register for any classes, because everything is already prepared for us. Nowadays, in US I make my own schedule that satisfies my choice of degree requirements and my work hours. Another big difference is the availability and accessibility of technology to students. In Ukraine, schools and colleges are very underfunded which results in poor or no equipment. Students in Ukraine do not have as many resources as students in the United States have, unless they come from wealth. Some people say that lack of technology lowers the quality of education. I believe the use of technology is helpful, has a significant positive effect on students and is just more fun; however it does not affect the quality of education. Taking into consideration all the similarities and differences of both educational systems, the Ukrainian system dictates to students each step of the educational process, while the US system is more flexible, provides more freedom and advanced technology. Overall, learning in the United States is a great opportunity that not everyone has. Thus, those who have it should make the most of the chance to learn.

Aloha Products Essay

Q1. Evaluate the current control systems for the manufacturing, marketing and purchasing departments of Aloha Products. Solution: From the case we can see that Aloha products is structured on a cost basis; however the control system is attempting to measure each plant on a profit basis. Thus the company have a centralized control system. This means that the main office takes all the main decisions regarding purchases, production, sales, marketing and promotions in order to save costs. However, the plant managers are responsible for their profit and loss and are evaluated on the basis of their performance despite lack of adequate control over the activities by managers of the managed plant. This type of structure is an unfair way of measuring the performance of the individual production plants. Based on the current system evaluating the three major departments of Aloha Products are described below: Evaluation of manufacturing departments: There are three production plants within AP’s manufacturing department; each plant is responsible for their own profits and losses. Unfortunately the managers have no control over any of the major activities in their respective production facilities; the vice president of the manufacturing oversees all of the roasting, grinding, and packaging processes. Production schedules are provided to each plant manager for the current and following month. The plant managers also have no control over the green beans purchase, production schedule, production mix, or the costs of their inputs, as the purchasing departing assigns the costs based on specific contract for that shipment. If the inputs exceeded plant’s requirements, they are sold at the spot rate in the market, and could very well result in a loss. Evaluation of purchasing departments: The purchasing department is responsible for obtaining the required quantities and types of green coffee to be roasted in production plants. The level of sophistication and expertise needed makes this department a necessity; proper staffing is vital based on the complexity of the green coffee market. This department relies on the relationships with growers and brokers; for smaller firms, an important feature of this department is their ability to foresee demand and required inventory and subsequently entered into forward contracts with brokers anywhere between three to twelve months in advance. The costs of each shipment are based on specific contracts for those green coffee beans, which can vary based on the various price drivers as mentioned earlier. This can create diversified and volatile costs of inventory. Required inventory demand is based on communication between marketing (sales) and the purchasing department, any discrepancies at the current date is met by the purchases through the spot market, which incurs significantly higher costs. The costs associated with running this purchasing department are charged to headquarters of AP. Currently there is no communication between purchasing and manufacturing department. Furthermore, purchasing department does not need to report to head office or meet any performance measurement standards. Ultimately power resides with upper management of the purchasing unit. Evaluation of marketing (sales) departments: Under the current structure, this department is centralized. The president of AP and vice president of sales are in charge of advertising and promotion of the final products. The marketing department also determines the budgeted sales, which are then passed onto purchasing department. Q2. Considering the company’s competitive strategy, what changes, if any would you make to the control systems for the three departments? Solution: The changes to the current control systems involves establishing accountability and effective communication among the three departments and providing key measures to evaluate the manager’s performance objectively. Recommendations for the current management control systems are as follows: Recommendations for manufacturing departments The manufacturing department is currently profit centre. However, the plants do not have control over the costs of the green coffee. Thus the main concern of this department as a whole should be efficiency; how well they can control the costs to roast green coffee. As such, here the recommendation would be to make manufacturing department’s plants be accountable for the costs incurred to roast and package the green coffee. The performance measure for the manufacturing department at AP should be evaluated based solely on the roasting, grinding, and packaging of AP’s coffees. It would be unfair to evaluate manufacturing as a profit centre, when in reality it has little to no control over product costs or sales. Since control over purchasing and selling will not be transferred to the manufacturing department in this proposal, it is logical to assess based on controllable factors such as cost/pound only. Thus instead of being assessed for the performance of the purchasing and marketing departments, plant managers will now have the incentive to ensure their costs do not vary from the standard. It will still be possible to evaluate roasting plants based on gross margin as well. However to ensure the plant managers are not penalized for the fluctuations in the costs of green coffee contracts, a standard cost for green coffee would have to established and used in the computation of gross margin. Recommendations for purchasing departments The purchasing department’s costs are being charged to central office. Due to this the purchasing department is not being held accountable for the contracts it is entering into. The purchasing department’s main concern should be actual contract costs. Thus, we recommend that the purchasing department be accountable for the difference between the actual costs per signed contracts and standard costs of green coffee raw materials. The actual costs should be measured in a similar manner to the current practice. Contract costs related to buying and selling in the spot market should not be included in the computed price per bag. A reasonable standard costing for the green coffee contracts will have to be established based on discussions between management and executives in the purchasing department. The standard costs could potentially be based on the average of spot price over past 6 months. Thus, the recommendation here would be that this standard cost be updated every quar ter, in order to provide accurate standard costs of green coffee raw materials. Recommendations for marketing (sales) departments The marketing department focuses its efforts on advertising and promotion, however, it is not held responsible for the costs it incurs or how accurate their sales forecasts/budgets are. There is a large costs associated with differences between the forecasted requirements and actual requirements. The difference results in the purchases or sales at the spot price for the green coffee, which tends to costs more than the forward contract prices. It is not reasonable for the marketing department to perfectly forecasts sales and therefore there should be leniency in developing a method of accountability for this department. The goal here is not only to hold each group accountable but also to make sure managers feel they are being evaluated fairly and motivated to improve performance. In keeping with this actual sales volume should be compared to forecasted sales volume. This will not only help to keep the marketing department accountable for their activities but will also allow the forecasts methodology to be reviewed and continuously improve. Thus on an overall basis, the company needs to establish goal congruence between the three departments. This can be achieved through emphasizing communication between departments; this would encourage the forecasts of purchases/sales to be more accurate. In order to increase the goal congruence and communication, the department should also be evaluated based on the overall measure for the firm. This measure could be Economic Value added (EVA) as when it is applied, managers will not just be focussed on their own departments profitability but also that of company as a whole. The EVA approach promotes the same profit objectives across different departments. Thus by keeping the same structural organizations and only changing the way each department is evaluated, the incentive plan for each department more accurat ely reflects what each department can control.

Communication Sytem

At the very beginning the message is encoded in a particular channel then it is sent and as soon as it is sent the message gets decoded by the receiver and then a feedback is sent back to let the sender know that message was received and understood.The functions are very simple and easy, communication is used for exchanging information, instructions, opinions and reinforce the establishment of all the relationships and even discuss problems.Through this, organizations meritoriously communicate with their employee's by giving instructions and informing them about NY changes in the organization. They also use it to motivate or even argue with some employees and it also helps to ask for approval or even show proposals in particular. The functions of communication are very simple that is required to forward clear-cut information only to the proposed precipitant in a suitable way. It should help identifying the users needs and wants. Telephonic devices:- Its is a primary source of communi cation, that can be used between two or even more individuals.Video and web conferencing:- A form of visual communication used by the organization to connect with their outer source ND their shareholders Social networking sites:- Each organization has page in the social networking sites in order to keep their customers, fans updated with their all new and their upcoming products. Online chat tools:- This tool is used mainly between the customers and organization. For example:- An Apple's customer has a problem with of the Apple products and it is late at night or even the customer is far from any Apple repair shop so this chat tool is to connect them.Fax:- Fax machines are an old sources of communication, which still exists. It provides the exact copies of comments, which is made through telecommunication. People who use this tool are suppliers, managers, Employees, etc. Emails:- They are electronically letters that are sent electronically to a number of accounts. It is one of the m ost preferred tools. Managers, suppliers, employees, government, and customers use it. Letters:- It is a written form of communication. Reports:- written reports of an earlier investigations and observations.Posters:- it is large printed posters that is a mixture of drawings, pictures and written information that is mainly used advertising, publication etc. It used used by government, supervisors to customers, suppliers and the general public. Flyers:- It is given out to large amount of people, it's a form of advertising. Organizations, suppliers and government to the customers and the general public use it. Billboards:- Large boards that is placed outside used for advertisements or even announcements. MEMO:- It provides the organization with permanent records for internal messages which also adds formality to internal communication.Meetings:- It helps with knowing everyone's ideas and opinions and discuses the ideas and also discuses did range of problems and resolve them. Training :-it provides the employees a better knowledge about the up coming products with the upcoming software's. Advertisements:- It is an important tool in Apple. Len, to communicate with their customers. They use different types of advertisement tools such as news paper adds, magazines, websites, social media, news letters, television ads, Youth ads etc.Time: – The time that is needed in order to prepare a message and the time time that is needed to forward the message by any form of tool, when there is a solution within he urgency of the message then only Apple can choose a form of communication. Distance:- The distance the message travels in by any form of tool. Apple needs to consider how much time will a massage need to be transmitted. Written records:- Written records can be used as proof, conformation, legal purposes or even stored which also can be copied and sent to the other party. Feed back:- For an effective communication instant feedback is needed.Confidentiality:- Due to the tools that are chosen the confidentiality might be lost. Such as telephone calls can be over heard, mails can be hacked, faxes can be read by any standing by the machine and letters can be read. Recipient:- Apple needs to consider the type of recipient in order for it send the message to be sent. Cost:- The cost of the message must not exceed the cost, in which Apple needs to find the least conceivable expense. Telephone:- Telephonic conversation needs time, confidentiality and the distance needs to looked after.The telephonic conversations are one of the steadiest ways to communicate to any one, but according to research, Apple uses this to communicate tit their shareholders. And it also depends on the urgency of the information that needs quick actions upon it. This tool could be taken as a confidential tool to exchange or pass out information. Even though, this tool is an easy way of communicating with all their shareholders but there are cases were there will be a proble m with networking system or no response from the other person. So if the information is very important and can't wait.And incase of international calls, Apple has to check the time zone. Even if it is the fastest and easiest but the risk beaming. Over-heard is heard. Emails:- It is one o the tools that communication in an easy to the customers, stakeholders this is where are able to communicate faster. They can send their feed distance is a no problem, emails can be sent to were ever the stakeholder is delivered easily. Some times, stakeholders don't replay back to emails sent due to some reasons. 3. 3 – Implement improvements to ensure greater integration of systems of communication in Apple Inc.Apple is all about simple marketing and effective communication, but there is always room for simplicity. According to Apple it should be smarter, functional, better and easier to use, they have this thing as that the business is all about problems and solving them for some one else, so the simplify all the process for all the clients. Apple's communication are:- Apple's images Apple's connections Apple associates weak communication with weak product or the opposite. To Apple,Len. Visual matters are very important, Apple's ads has lots of white space in it, they are designed that show the sense of openness.So it makes it easy on the customers to understand the key message. There commercials aren't even the length of a song but within the few that short minute the message is understood and it makes customers want the new lunching product. Its like you understand what they want you to understand. â€Å"Corporate communications teams need to Join the dots between strategy, behaviors and technology, to improve the flow and quality of communication and collaboration. † 3. 4 – Create personal plan to improve own personal communication skills.